With all the announcements at today’s Apple event, it’s understandable that Tim Cook and Co. powered through some new features without much fanfare. So, instead of a more full-fledged look at iTunes Radio, we got a couple of quick shots of it in action amongst the myriad impressive new features of iOS 7.
Back in June, at Apple’s Worldwide Developers Conference, the new iOS 7 music app and iTunes Radio were announced as part of the OS, so we should expect iTunes Radio to be rolling out to compatible devices when iOS 7 drops this September 18th.
The new radio feature is clearly prompted by the popularity of unlimited streaming offerings, in particular Google Play All Access‘ $7.99 per month unlimited option. But Apple’s streaming service is much more Pandora than Spotify, and the company’s “coming soon” page for the service cheerfully touts the ability to “find a song you want, tap Buy — on a song that’s currently playing or one in your History or Wish List — and the track downloads instantly from iTunes.”
Apple isn’t giving up the bread and butter of iTunes just yet. The company’s own description of the new service follows below:
Hear where your music takes you.Coming soon iTunes Radio is free streaming radio with the best selection of music. It builds and brings together stations you’ll love from day one. And the more you listen, the more personalized your stations become. It’s radio re-imagined.
The music you love. And the music you’re going to love.
Check out iTunes Radio on your iPhone, iPad, iPod touch, Mac, PC, or Apple TV. You’ll have access to more than 300 DJ-curated and genre-focused stations — including everything from Hard Rock to Doo Wop, all with crystal-clear sound quality. Your stations evolve based on the music you play and download. So the more you use iTunes Radio and iTunes, the more iTunes Radio knows what you like to listen to — and the more it can play music you’ll love.
Play by your own rules.
It’s easy to create and customize stations based on whatever you want to hear. iTunes Radio can build stations around artists, songs, or genres you choose. Listening to a song you like from iTunes Radio or your music library? You can have a station built around it, too. And while listening, you can make adjustments by tapping Play More Like This or Never Play This Song. To add, delete, or reorder stations, just go to Edit Stations. That’s also where you can select artists, songs, and genres you want to play more or never play.
Start a station.
Choose an artist, song, or genre to kick off an all?new station.
Edit on the fly.
Add music to your stations, build new ones, and adjust the mix while you listen.
All your devices in the mix.
You can listen to iTunes Radio on your iPhone, iPad, iPod touch, Mac, PC, and Apple TV. All your stations are stored in iCloud, so if you stop playing a station on one device, you can pick it up on another — no syncing required. And no matter what device you listen on, your stations become more personalized with every song you play.
iTunes Radio is ad-free with iTunes Match.
Instead of hearing the occasional ad, you can listen to iTunes Radio completely ad-free when you subscribe to iTunes Match. And iTunes Match stores all your music in iCloud — even songs you’ve imported from CDs or purchased somewhere other than iTunes. So iTunes Radio can use your entire music collection to make your stations even more personalized.
Music to your ears. Then to your collection.
iTunes Radio makes it easy to get songs out of your head and into your library. Just check your History for a list of everything you’ve heard or added to your Wish List. When you find a song you want, tap Buy — on a song that’s currently playing or one in your History or Wish List — and the track downloads instantly from iTunes. And with iTunes in the Cloud, Wish List is available on all your devices.
Siri takes your requests.
Whether you’re in the car, working out, or just hanging out, you can ask Siri on your iOS device to play what you’re in the mood to hear. For instance, if you’re listening to your favorite Hip Hop track, tell Siri “Play more like this” and you’ll hear similar songs. You can also say things like “What song is this?” to find out the artist. Ask Siri to play any of your favorite genres or stations. Or pause, stop, or skip to the next song. You can even have Siri add songs to your Wish List for you to download later.
Hear it here first.
As the world’s most popular music store, iTunes has access to thousands of new songs every week. And you’ll hear some of that music on iTunes Radio before you hear it anywhere else. Whether it’s an exclusive track from an up-and-coming band or a pre-release of the next big hit, iTunes Radio has you covered.
Share your favorite stations.
With iTunes Radio, you can easily share stations via AirDrop, Mail, Messages, Twitter, and Facebook. The stations you share continue to change as you tweak the mix, so your friends can listen to music that adjusts with your evolving tastes. Show off your favorite stations, or tune in to your friends’ to hear what they’re into.
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