Apple’s newly announced iPhone 5c ditches the metal casing of the iPhone 5 and replaces it with a colorful hard polycarbonate shell. The color casing is the hallmark feature of this new class of iPhones and is the subject of the company’s latest ad.
In its first iPhone 5c ad, Apple is trying hard to reassure customers that plastic doesn’t have to be cheap or bland. It’s for the colorful, which really is a great slogan for the phone. The iPhone 5c goes on sale this Friday, September 20th. It’ll be interesting to see if the phone lives up to the hype.