Burberry kicked off London Fashion week with its spring and summer 2014 collection. While the models walked the catwalk, doting photographers on the sidelines were shooting the event withhandsets.
According to Pocket Lint, there were 14 iPhone 5s handsets interspersed throughout the show. Nine lined the catwalk taking runway shots, three were on a moving cam that followed the models as they walked, one was on a roof capturing the crowd and the lat on was on a jimmy rig capturing celebrities as they came and went. The images and videos captured by the iPhone 5s were posted to Instagram, Vine and even live streamed to Burberry stores.
You can check out the Burberry video below to check out some iPhone 5s samples and hop over to Pocket Lint for an interview with Burberry’s chief creative officer, Christopher Bailey. Bailey shares his thoughts about Apple and his favorite features of the iPhone 5s.
[Via Pocket Lint]
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