The recent Deloitte survey revealed that Brits dig 4G technology, with 25% of respondents saying they plan to upgrade to the LTE service in the next 12 months. Moreover, almost half of smartphone respondents (46%) said they were likely to choose a 4G phone as their next handset.
Overall, more than one third of survey respondents will choose a 4G phone when the time comes to replace their current model.
“The UK was the eighteenth country in EU28 to launch 4G, but it has enjoyed one of the most enthusiastic take-ups for the service in the region,” said Ed Marsden, lead telecoms partner at the business advisory firm.
Deloitte’s research has shown that 38% of smartphone owners have been shocked by their mobile bill in the last 12 months, with 31% citing exceeding the mobile data allowance as the main reason.
And as you can imagine, the faster connection will make things even riskier to the users as they are encouraged to surf for longer hours, watch online videos and so on.
Deloitte also added that Wi-Fi remains the main type of connectivity in the UK and this trend is unlikely to change soon. 67% of UK smartphone owners said Wi-Fi is the connectivity used most often on their smartphones, representing an increase from 58% last year…
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