“As the gaming industry continues to evolve, companies must adapt and adjust in order to compete and succeed in an ever-changing environment,” a Sega spokeswoman told Venture Beat. “As a result of this, Sega of America has recently undergone a restructure that will enable the company to focus efficiently on developing new and existing content across digital platforms as well as continuing to focus on key brands for packaged goods.”
Sega’s mascot Sonic seems to be having a good year too, with new 3DS and Wii U exclusive versions of his Lost World game coming soon, and making a showing in Sonic and Mario at the Olympic games and even the new Super Smash Bros! And Polygon recently reported that Sonic and his crew will be appearing in a new CG animated cartoon too, which would be in line with Sega’s new merchandising goals.
This sounds like more of a continuation of Sega’s restructuring under parent company, Sammy, than any doom and gloom situation for the beloved publisher. We’ll keep you posted!