Microsoft has a clear agenda in mobile – to make Windows Phone as popular as possible. Alas, that’s not an easy task with Nokia, the company’s biggest partner (until the acquisition is completed), still struggling to move a significant number of units. To be fair, the Finnish company did manage to raise the bar what a good Windows Phone device means, but its volume doesn’t come close to Samsung’s phone shipments.
To help the platform grow, the Redmond giant has been approaching its partners left and right, asking them to cram Windows onto their existing Android smartphones. That, of course, is easier said than done, and that could be one of the reasons we don’t have an array of Windows Phone smartphones to choose from. If you’re on a market buying a device with Microsoft’s mobile platform, the chances are you’ll get a Nokia.
According to Mobile Review’s Eldar Murtazin, Microsoft even asked some vendors to add dual-boot capability but to no avail; though that could change soon with the upcoming Samsung Galaxy Note unit supporting both Windows RT and Android.
It’s clear that Ballmer & Co. are in this [mobile] game for the long haul. However, the next few years may be everything but easy. Until we get one Windows to “rule them all,” most users will stick to “proven platforms” like iOS and Android.
[Via: Unwired View]