Japan Display has started the mass production of WhiteMagic 5.inch full HD TFT LCD module, which is said to utilize unique technology that realizes both high luminance and power-saving.
Here’s what you should know:
“WhiteMagic” adds a White (W) subpixel into a predominantly Red/Green/Blue (RGB) LCD panel and improves picture brightness. At the same time, “WhiteMagic” scans the input picture image data through a unique algorithm which derives the best signal processing to drive the LCD panel and backlight. As the result, the power consumption of the LCD backlight is reduced without deterioration of the picture quality. “WhiteMagic” has one mode to reduce the power consumption of the LCD backlight while achieving the same brightness level, and it has another mode to improve outdoor visibility by increasing luminance by almost 1.5 times with keeping the same power consumption level of the LCD backlight as conventional RGB LCD products*. “WhiteMagic” can be applied to a range of applications to meet users’ requirements.
Since Japan Display is partly owned by Sony (in addition to Hitachi and Toshiba), we know who’ll be making smartphones using this technology. Like the existing Xperia Z1 isn’t already good enough? 😉