Sony to focus its mobile business on Europe and Japan

Sony to focus its mobile business on Europe and Japan

Sony Mobile has set itself a bold goal, to become the world’s third largest smartphone maker. However, it won’t be launching the global assault, and will start with Europe and Japan only to expand the push to the US and China afterwards.

“Those two [Europe and Japan] are the most important areas for us and we’ll put substantial resources there. But not yet for the U.S. and China,” the company’s CEO, Kazuo Hirai said, “It’s not realistic to try to do everything at once. In the U.S. we’ll start gradually.”

This, however, doesn’t mean we won’t be seeing Xperia devices hitting the US market; rather, the company will just spend more of its marketing budget elsewhere. In fact, we know that the hot-new Xperia Z1 will be available from T-Mobile USA.

Sony has a big problem differentiating its products from other smartphones and tablets. Moreover, its inability to launch timely firmware updates didn’t come well with many users. We do think the company’s latest flagship, Xperia Z1, is an awesome device though it doesn’t get the same attention as some competing phones do. Think Samsung Galaxy S4 and LG G2; guess the Japanese will have to revamp its marketing strategy to get more customers…

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