Today has brought some more bad news for Taiwanese handset maker HTC. According to a Bloomberg report, another high-ranking executive has left the company. Chief Marketing Officer Ben Ho told Bloomberg that Lorain Wong has resigned as the head of Global PR, Corporate and Internal Communications.
Wong joined HTC earlier this year and has served on the PR team for only four months before her resignation was announced. She is leaving for personal reasons and will remain a consultant for the next three to four months, Ho confirmed.
HTC has been struggling to gain new customers and keep its executive leadership strong. Sadly, it’s been failing in both areas. As pointed out by Bloomberg, Wong is the sixth senior executive to leave in the past 2 1/2 years and the third person to leave the PR team. HTC also continues to slide financially as its phones slump in the marketplace. Its pre-tax net income fell more than 40% from the $250 million it reported in Q2 2013 down to $137 million in Q3.