Singapore operator M1 is set to launch a mobile app subscription service tomorrow. The All You Can App service is designed to increase ARPU while offering great value to the users.
For just SGD5.35 ($4.31) per month, users get access to more than 800 Android games and apps, whereas the subscription fee will be added to phone bills. Moreover, there’s an option to test out the service for seven days and only then decide whether it works for you or not. And you get to download apps to as many as three Android devices.
To make this happen, M1 partnered with Mobiroo which will be steadily adding new apps to the catalog.
In the US, Verizon Wireless launched a similar service for gamers back in July of last year. Powered by GameTanium, it was later deployed by South Korea’s KT.
Now the question is – are users willing to buy their apps this way? What do you think and would you be interested in an app subscription service?
[Image from VR-Zone]