BlackBerry has managed to convince 12 international OEMs to preinstall its BBM app onto their Android smartphones. These are not household names in the West, but then again these days most of BlackBerry’s customers don’t live in North America and Europe.
The companies that agreed to preload BBM on their phones include Be, Brightstar, Celkon, EVERCOSS, IMO, Micromax, Mito, Snexian, Spice, TECNO, TiPhone and Zen. We’ve heard about Micromax and Spice whereas the other vendors on the list are likely covering only their respective markets (hence we don’t know their products).
BBM will remain available in the Google Play Store (and Apple’s AppStore for that matter), providing users with “privacy, control and immediacy” as they chat with their contacts, either one-to-one, in multiple chats or as part of a BBM Group. The application also lets users share files such as photos and voice notes, as well as update their profile and status with ease. Up to 30 people can connect as a BBM Group to chat and share photos, calendars and other files or documents…