Trade-in program helps Apple beef-up iPhone 5C sales in India

Trade-in program helps Apple beef-up sales of the iPhone 5C in India

Few days ago we’ve told you about Apple’s trade-in program that was launched in India. Well, it’s working like a charm, helping the Cupertino-based company move a ton of iPhone 5C units along the way. In fact, it is now outselling Samsung’s Galaxy S4 in the country.

Similarly to other places around the world, iPhone 5S was a smashing hit in India. iPhone 5C, on the other hand, was a problem child… until now. The mentioned trade-in program was designed to drive sales of this smartphone and iPhone 4S.

To that end, Apple is allowing users to trade-in select old phones and get a price cut of at least 13,000 Rupees (about $208) towards the purchase of any of the two smartphone (iPhone 4S or iPhone 5C).

So if it’s working in India, why not try out the same scheme in other markets? That’s exactly what Apple plans to do. The company will introduce trade-in programs across emerging markets in Asia Pacific and Latin America, where as we know – most of the growth in the mobile industry is coming from. And somehow we think it [trade-in program] will work in those places just as well. What do you say?

[Via: Unwired View]

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