Spotify made a few big moves today, signing the iconic classic rock group Led Zeppelin to the streaming music service’s huge library, and offering users the ability to stream or “shuffle play” your Spotify music, favorite artists and customized playlists. Spotify will periodically insert audio ads into the mix, much like Pandora does.
The move to free up Pandora for mobile users is welcome, as users previously had to pay $10 a month to be able to stream music on mobile devices. The move allows Spotify to expand its reach to a whole new group of users who have been holding off on using the service due to the $10 a month fee.
“What’s fantastic is that we’ve really become synonymous with the idea that access has become the leading model to enjoy music.” - Daniel Ek, Spotify’s founder and chief executive
Not only is Spotify now available in its full form on mobile devices, Led Zeppelin’s entire catalog of music is now available to listen to on Spotify. Spotify’s premium $10 a month plan remains the same, allowing users access to Spotify’s library across all platforms, from desktop to mobile.