T-Mobile’s Uncarrier 4.0 moves have already made over 80,000 people leave AT&T, Verizon or Sprint for a new lease on mobile life with the magenta carrier in just a little over a week since the plan was announced. T-Mobile’s Uncarrier 4.0 gives new customers up to $650 to ditch their contract with one of the three major U.S. carriers and sign a new one with T-Mo. Up to $350 can be cashed out to pay off a switching customer’s ETF or early termination fee, and up to $300 when trading in a device towards a brand new one. T-Mobile has plans to expand that offer to cover smaller, regional carriers such as U.S. Cellular, according to Re/Code.
“This is not just a promotion. What we are trying to do is bring an end to unfair one-way onerous contracts in this country.” - T-Mobile marketing chief Mike Sievert
That could be a game changer for T-Mobile, who netted 4.4 million new subscribers in 2013 alone. With T-Mobile’s pricing structure lower or on par with reginal carriers and MVNO’s who traditionally provide cheaper service, T-Mobile could snag quite a few customers away from their local carrier.
T-Mobile is riding high in the limelight currently, and not due just to their Uncarrier moves. Traditionally NSFW T-Mobile CEO John Legere stole the show at CES last week when he attended an AT&T party, at which rapper Macklemore was performing. After being spotted by AT&T security, Legere was thrown out, only to miss seeing Macklemore’s performance. Legere quickly turned this scene into fodder for his announcement at a T-Mobile press conference, where he unveiled Uncarrier 4.0. Since Legere missed the performance, he decided to back a Macklemore and Ryan Lewis concert which will be held in Los Angeles on January 23rd.
T-Mobile has not yet announced when they will begin courting customers from regional carriers, but it will more than likely happen soon.