As part of the plan to spur adoption of its BBM instant messaging client, BlackBerry is organizing a neat sweepstakes, offering up the chance to score free movie tickets for a year.
In order to join the fun, all you have to do is share your pin with the masses and you’re entered into the contest. The fine print notes that only users in the United States and Canada, excluding Quebec, can participate. The draw date happens on February 27th.
Not exactly an “enterprise push,” but a cool marketing campaign, nevertheless.
BBM, for those of you who haven’t heard of it before, is BlackBerry’s IM client that by last count has been downloaded by more than 100 million users. It works on the iPhone, Android and (naturally) BlackBerry devices.