Xiaomi’s wildly popular Hongmi smartphone is going beyond the boundaries of China. But users in other countries won’t see it selling with that name, which translates to Red Rice. Instead, the firm has opted for another (though rather similar) name – Redmi.
Now, we don’t know Xiaomi’s expansion plans, but we do know they’re heading to Singapore, among other places. And for other markets, they’re best of having names local population understands better. That said, we’re not sure whether the Chinese firm’s renaming plans will also include their flagship offering, Mi3 and Mi4, which should be announced later this year.
Anyhow, we’ll be on the lookout for any news coming from Xiaomi and get back to you as soon as we have something new to add. Meanwhile, expect to see the Xiaomi Redmi popping up at phone importers all around the web.