Nokia’s line of affordable Android smartphones won’t be landing in the U.S., Canada, Korea and Japan, the company announced in a blog post Wednesday. The Nokia X, X+ and XL are all destined for emerging markets such as India, China, Thailand and Indonesia. The Nokia X will continue to rollout to South American countries and Mexico, landing pretty much everywhere except Europe and North America.
This move makes sense for Nokia, given the entry-level specs of the devices, which are considered pretty unimpressive to the Western markets. Since the Nokia X family runs a very Nokia tailored experience of Android, one which doesn’t utilize the Google Play Store and runs mostly Microsoft apps, Western users used to the full feature set of Android will likely find themselves frustrated with Nokia’s new devices. With most cellphone users in North America and Europe already using smartphones, it makes sense for Nokia to peddle their low-cost Windows heavy Android phone elsewhere.
That’s not surprising news, and the Nokia X line is certainly tailored to first-time smartphones owners who don’t have a lot of spare cash to shell out for a mobile device. The Nokia X is priced at €89, the Nokia X+ €99 and the Nokia XL at €109. With prices like these, Nokia could see the Nokia X take off around the world.
While the Nokia X devices won’t be sold directly in the U.S. or Europe, that doesn’t mean that customers in those countries won’t be able to get their hands on one. But then again, why would you?