HTC used to be “Quietly Brilliant.” Then Samsung started selling more phones, eating HTC’s launch and suddenly – they’re no longer quiet. Quite the contrary, they are getting nasty.
You can argue that the HTC One was much better phone than Samsung Galaxy S4 but the fact remains that Galaxy S4 was selling like crazy while the One didn’t meet expectations despite winning a number of accolades.
Sure enough, metal phones are awesome. But HTC’s recent marketing messages are quite the opposite – pathetic. For one thing, check out this (re)tweet from the HTC America’s President Jason Mackenzie, comparing the gold Galaxy S5 with band-aid (the original tweet comes from WSJ Personal Technology Columnist Joanna Stern). Yeah, it’s funny in a way, but also pathetic. Is this going to lure more customers to buy the All New HTC One? I don’t think so.
I think HTC should stop whining and come-up with better products. It’s obvious that metal body design can’t beat Samsung’s huge marketing budget. You [HTC] guys/gals have to come up with something better.
In the past, I’ve been arguing that more companies should start making PadFone-like devices. I still think that, and I also think that we need better accessories like that Alcatel smartbook, which is a brainless laptops that relies on smartphone’s processing power. Products like these could help HTC distinguish itself from Samsung and help it get back to its feet. That certainly sounds better than dirty talk about competing products. What do you think?