Xiaomi unveiled its global expansion plans and they’re initially targeting fast-growing countries rather than established markets in the Western hemisphere. The next 10 countries to get Xiaomi’s products include Malaysia, Philippines, India, Indonesia, Thailand, Vietnam, Russia, Turkey, Brazil and Mexico. We assume that an online store will be made for every single of these countries, helping the “Apple of China” keep its investors happy.
While we would love to see Xiaomi enter the U.S. and European markets, we tend to agree with their strategy. You see, Western markets are already saturated and more often than not require dealing with major carriers for reaching a significant number of users. In contrast, people in emerging economies tend to get their phones unlocked, and thus far that used to be Xiaomi’s way of doing things. We’re sure they’ll eventually open offices in Europe and North America, but in the meantime we’ll have to “settle” with importers.