BlackBerry Z3 is a hot item in Indonesia, with three local carriers reporting that they have sold out their pre-order units.
Announced during this year’s Mobile World Congress, the Z3 — which used to be known under the codename Jakarta — is a sub-$200 smartphone the Canadian company built in co-operation with Foxconn. BlackBerry confirmed that for the time being, it will stay an Indonesia-only device.
Specs wise, this model comes with a 5-inch qHD (540 x 960 pixels) screen, 1.2Ghz dual-core processor, 1.5GB of RAM, 5-megapixel rear and 1.1-megapixel front cameras, 8GB of internal storage and 2,500 mAh battery. It runs BlackBerry OS 10, while also including a number of pre-installed apps, like BBM with a special set of BBM Stickers featuring local characters “Punakawan”.
With the Z3, BlackBerry is hoping to regain market share it lost in the country. At one point, it commanded 40% of Indonesia’s smartphone market, and today that percentage is down to just 4%. We’ll see whether this model will help the struggling company get back to profitability.