Intel enters the virtual assistant market by acquiring Ginger Software’s tech

Intel enters the virtual assistant market by acquiring Ginger Software's tech

Looks like every major company is looking to enter the virtual assistant market. Apple has Siri, Google – Google Now, and Microsoft launched Cortana as part of Windows Phone 8.1.

Now we have Intel showing great interest (to say the least) for this nascent market by paying up to $30 million for a personal assistant platform from Israel-based Ginger Software. The chip making giant didn’t bought the entire company, but only the part that will help it launch its own virtual assistant. Or so we think – why else would they spend all that cash. As part of the deal, they also hired 16 engineers associated with this business.

Now we’re not sure where this goes next. Chances are Intel will want to offer its own virtual assistant across platforms, but for the time being – we don’t have any dates. We’ll have to wait for another few weeks (or months) to get some answers. Stay tuned in the meantime…

[Via: FoneArena, TechCrunch]

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