Thanks to a new partnership with Hasbro and Rovio, Angry Birds crew will be taking on the Transformers universe in Angry Birds Transformers. Angry Birds Transformers will include not only mobile games but a line of toys from Hasbro, including the nifty TELEPODS figures which will put Angry Birds Transformers characters directly into the game.
“Angry Birds Transformers provides fans worldwide with a fun, new story and characters, and innovative ways, like our TELEPODS platform, for consumers to engage with the brand. We collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms, for a completely immersive branded experience.” – John Frascotti, Chief Marketing Officer at Hasbro
The Angry Birds Transformers product line will launch later this year in September, with the mobile game landing on devices at that time as well.