Samsung Ventures, which is the investment arm of Samsung Electronics, along with few other investors have invested some $13 million in BlueStacks, TechCrunch is reporting.
BlueStacks, for those who haven’t heard of it before, is best known for making software that allows users to run Android apps on their Windows and Mac computers. However, it’s the company’s Gamepop console that attracted the money from Korea.
Said device was announced in 2013 as a white-label solution for cable companies and TV manufacturers to bring mobile gaming to TV. It has quickly managed to garner support from many game publishers such as Ubisoft, Warner Brothers and GREE, all of which have signed up to facilitate better gaming experience on a large-screen TV.
The size of the mobile gaming market, combined with the unique technology BlueStacks has developed for these games to run smoothly on TV made this an easy choice for us. The control mechanic they have developed for mobile gaming on TV makes it feel like the games were developed for TV in the first place. It’s very impressive.
Samsung aside, AMD has also shown interest in BlueStacks before. We don’t have any numbers to share how that partnership played out for the two companies, though.