Toshiba WERAM1100 launches in Japan as yet another fitness band

Toshiba WERAM1100

Looks like everyone, and I mean everyone, want to launch its fitness band these days. Toshiba is the latest company to join this craze with its WERAM1100 device that has been announced in Japan where users can already order their unit from Amazon and Yahoo! Shopping. The shipping date is set for August 20th, and folks get to choose between black, light gray, smoky pink and blue-green bands.

From what I can tell, the WERAM1100 is by no means different than any other fitness tracker on the market. According to Toshiba, it can track your physical activity, sleep and diet, the last of which will require a manual input using the accompanying mobile app. Moreover, the device will also double as an alarm clock, relying on the built-in vibration motor to alert users to wake up at the best possible time.

The Japanese company failed to mention how much this device will cost or whether it will ever be released in the West. If Toshiba manages to offer the WERAM1100 for next to nothing, it stands a chance to compete with the likes of Fitbit, Jawbone, Nike and other band makers. Otherwise, no one will care about Toshiba’s product.

Perhaps in its own backyard Toshiba means something for tech gadgets; in North America and Europe – I would say that most users would go for a different brand, at least when it comes to their fitness tracker purchase.

Meanwhile, we’ve seen Xiaomi showing the world how affordable a fitness band can be; their Mi Band, which has similar capabilities, will sell for as little as $12. Beat that Toshiba!

[Via: mHealth Spot]

  • PeterSteinbeck

    Yeah, who needs another / same fitness tracker.

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