On the heels of Verizon Wireless’ and Microsoft’s exclusive mobile search and advertising deal announcement, the Redmond giant has entered a strategic relationship with Quattro Wireless to collaborate on integrated and simplified mobile advertising.
Quattro Wireless provides publishers and advertisers with solutions to track advertising campaigns across multiple platforms and extend their advertising reach to mobile devices. The company manages advertising for mobile sites of Hachette Filipacchi Media, Gawker Media, Cox Newspaers, and Def Jam Music; and has recently received recognition for related work on Obama’s presidential campaign.
Commenting on the announcement, Quattro’s Steven Rosenblatt said: “We are seeing unprecedented demand for buying mobile advertising inventory and this critical solution will simplify the process for the advertisers and agencies.”
[Via: MobileBurn]