MTV’s Staying Alive Foundation, SpinVox and Causes on Facebook yesterday announced the launch of their joint campaign, ‘Stand By What You Say’. The groundbreaking initiative encourages young people to speak openly about sex, sexual health and HIV/AIDS, with a view to increasing awareness and breaking down the stigma and discrimination which so often accompanies the disease.
The campaign uses SpinVox to convert the voice messages that people leave in to text. Those that speak up are then asked to bolster their support by pledging money to the Staying Alive Foundation, MTV’s HIV and AIDS charity which allocates grants to youth-led organisations who work to raise awareness on a local, grass-roots level. SpinVox itself will be ‘standing by what it says’ to match funds raised to the value of $50,000.
Callers are greeted by 2008 Staying Alive Foundation Ambassador Kelly Rowland, who prompts them to leave a message at 513-729-6417. The voice messages are converted to text and posted on a bespoke Staying Alive Blog http://www.standbywhatyousay.com by SpinVox. Topics such as ‘sex secrets,’ ‘one night stands’ and ‘condoms’ will act as conversation starters and encourage debate among global youth audience. Different themes and questions will be posed throughout the campaign to keep the contributions
coming.
I am sure you’ll agree that anything which attempts to raise awareness, and broach this topic in a way that can reach the target audience, has got to be a good thing. Another home-run for SpinVox with this announcement also, as they continue to prove their speech recognition technology is way out in front….
[Via: PR Newswire]