CardStar is a neat mobile service-application combo that wants to gather around loyalty cards, merchants and coupons around their platform. The main idea seems to tackle the membership/loyalty cards market and sell consumers the benefit of not having to take their cards with them when shopping. As a result, you’ll no longer have to carry a number of such cards around in your wallet — or at least that would be the case if CardStar succeeds.
And how they do it? CardStar makes all your cards digital and even includes a scannable barcode, which you should show to a merchant to collect points, miles or whatever. So as a user, it’s your “duty” to input all your cards to the application/service.
As expected in this iAge we live in, initially CardStar released a dedicated iPhone application, which they are offering as a free download. If proves successful, and I don’t see a reason why this couldn’t fly, they’ll most certainly expand to the other mobile platforms in the near future.
A short video demoing CardStar in action follows after the jump…
[Via: mashable]