A study done by PriceGrabber with approximately 3,000 people shows that 35% of consumers are interested in buying Apple’s next generation iPhone. Graham Jones, General Manager of PriceGrabber, says: “Our survey data confirms the strong following Apple has built around its iPhone, with more than one-third of consumers planning to upgrade to the latest model only a little over a year following the release of the iPhone 4.” That’s pretty insane when you think about it. For one thing, no one really knows what the iPhone 5 (some think it may be called the 4S) will bring to the table. Rumors suggest it’ll have an 8 megapixel camera, a larger screen that will have very little bezel, and the dual core Apple A5 processor that’s currently inside the iPad 2. There are also some sites reporting that 2012 will be the year Apple expands the iPhone family and will introduce a cheaper model that will be sold primarily to the prepaid market.
All we know is this, this upcoming holiday shopping season you’re going to have to make a lot of somewhat uncomfortable decisions. Right now we don’t recommend you pick up the iPhone 4 because a flood of them will hit eBay and other sites as soon as the next iPhone hits the shops. Trust us when we say you’re bound to get a deal if you buy one that’s slightly used. Then on the Android front there’s Ice Cream Sandwich, the next version of Android that promises to not only merge the tablet and smartphone versions of Android, but enable hardware vendors to create devices that don’t have any front facing buttons. Rumors suggest they’ll be a new Nexus device coming in Q4 called the “Nexus Prime” that will feature a screen with a resolution of 1280 x 720 pixels.
With that in mind, are you one of these 35%, with such brand loyalty that it doesn’t matter what the new iPhone has, as long as it’s new it must mean it’s instantly better?