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Layar’s Stiktu allows anyone to create and share augmented reality content
Augmented reality experts at Layar launched a new app and platform – Stiktu, allowing users to “remix the real world.” Available as a free download from the Apple AppStore and Google Play, it lets users add their own drawings, text, images and stickers to magazines, posters and more by simply scanning them with a smartphone. Once created, these creations can then be viewed by other users who scan the same item. Moreover, thanks to the built-in social element, users can connect by discovering, liking, sharing and commenting on interesting posts. … Read more
Dusan Belic
Layar introduces Stiktu, makes augmented reality social
Layar, one of the innovators of mobile augmented reality, recently announced the release of its new social experiment called Stiktu, an application allowing Android and iOS smartphone users to leave digital postings on real-world images and share them with each other. The social app lets users add text, images, stickers and sketches to objects around you by scanning them with your phone. Discussing the reason why it created Stiktu, Layar on its blog said: From the very start we always wanted to give this powerful technology to people so they … Read more
Charles West
Dutch Oprah LINDA tests augmented reality via Layar
Layar and LINDA, the largest women’s glossy in the Netherlands, are showcasing the future of print by creating the first Dutch augmented reality magazine. As a result, the new LINDA magazine comes with so called “digital buttons” that are placed on more than 50 pages, allowing Layar users to access additional content with their smartphones. In total, there are 120 digital buttons placed throughout the magazine, linking to specific websites, videos, apps and phone numbers. For instance, Layar users can access unique backstage video footage of the cover shoot, click … Read more
Dusan Belic
AR Posters wins the Layar Creation Challenge
Two months ago we told you about the Layar Creation Challenge and voila – now we know the winners. The first prize was awarded to AR Posters, which developers “went home” with $15,000 in their pockets; Buy it! and Food2You were awarded second ($10,000) and third ($7,500) place prizes. AR Posters allows users to watch previews, win tickets and more by scanning a concert poster. The “Buy it!” layer allows customers to buy and compare prices directly on top of product packaging, while “Food2You” enables interactivity on top of a … Read more
Dusan Belic
Layar teams-up with Telefónica I+D for visual search technology
Layar has struck a deal with Telefónica I+D to get their Visual Search Technology – IRIS, and integrate it into its augmented reality platform/service. Using IRIS, Layar will be able to recognize real-world objects without any special codes, eventually bringing a more intuitive user experience. Here’s what you need to know about Telefónica I+D (from the press release): The goal of Telefónica’s IRIS project is to develop a service that provides information related to an object just by taking a picture of it. The object needs no special packaging, tag … Read more
Dusan Belic
Layar now augments reality on BlackBerry
Now that compass-equipped BlackBerry smartphones are gradually hitting the streets, augmented reality app developers can now start setting up shop on RIM’s handsets. Layar launched their offering on App World today, which lets you browser nearby points of interest, like restaurants, hotels, and helpful data like geo-located Wikipedia articles and tweets just by point your phone’s camera in a given direction. Layar for BlackBerry lets you share items you discover on the 2,000-odd layers of data through Facebook and Twitter, if you’re so inclined. Layar uses GPS to figure out … Read more
Simon Sage
Augmented reality browser junaio 3.0 is out!
When it comes to the feature set, junaio is the best augmented reality browser out there. It has been recognizing different kind of objects for more than a year now, while its archrival Layar introduced the capability roughly a month ago. Now metaio (developer of the software) announced version 3.0 of its app, touting it as the application that can “scan the world.” The reason for such a claim comes from the fact that junaio 3.0 can not only detect various objects, but also handle pictures, barcodes and QR codes … Read more
Dusan Belic
Zappar wants to bring augmented reality at in-store point of sale
Zappar is a new mobile app that brings videogame characters and other 3D objects to life at in-store point of sale. The augmented reality application was launched exclusively at GAMESCOM Expo in Cologne, Germany, promoting the videogame All Zombies Must Die! in partnership with games developer and distributor – doublesix. The Zappar technology allows consumers and brands to access a “new world of entertainment and visual excitement” just by pointing their iPhone or Android device at any Zappar activated image. That “Zappar activated image” doesn’t look sounds like image recognition … Read more
Dusan Belic
blippar turns Cadbury chocolate bars into an augmented reality game
blippar is a brand new smartphone app for iOS and Android smartphones made in partnership with Cadbury UK and Ireland. Available as a free download, the application will “turn” select Cadbury products like a Dairy Milk and Twirl into an augmented reality experiences. Once a user starts blippar and “sees” a Cadbury product through a smartphone’s camera, he or she will get the introductory instruction screen of the “Qwak Smack” game as if stuck to the bar. The game itself lasts an “intensive 30 seconds” and is basically a special … Read more
Dusan Belic
Layar Creation Challenge entices developers to use Layar Vision
The augmented reality company Layar launched the Layar Creation Challenge, allowing developers around the world to compete for $55,000 in total cash prizes, to be rewarded to ten developers with the best concepts for useful layers using the recently launched Layar Vision platform extension. Layars will be judged around the following four categories: magazines, books, self-publishing and the special wild-card category. Winners will be selected by a panel of jurors, including Layar co-founder and CEO Raimo van der Klein; Wired UK editor at large Ben Hammersley; sci-fi author and AR … Read more
Dusan Belic
Layar Vision can recognize real world objects
Mobile augmented reality platform Layar is about to be enhanced with a new feature that recognizes real world objects and can show digital content on top of them. Dubbed Layar Vision, it will allow users to hold their smartphone over posters, magazines and newspapers to view and interact with these “digital experiences.” On the other hand, these experiences will offer brands and publishers “new ways to engage with customers.” Layar Vision can detect up to 50 target objects on which a wide range of augmentations can be displayed. These objects … Read more