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Contact UsBoddie is a new smart watch project trying to raise awareness and money through crowdfunding site Indiegogo. The device that connects to iOS and Android devices promises to “bring the balance back to your life” by keeping you notified all the time AND allowing you to quickly cut yourself off from the notifications and phone calls by simply turning your Boddie 180 degrees. Similarly to other smart watches we’ve seen in the past, Boddie can display all kinds of notifications, messages, and upcoming calendar entries; allow you to control music … Read more
We haven’t heard from Lumigon for quite some time now. Their smartphones never managed to generate some buzz, even though they introduced few cool novelties. Now they’ve announced a new device, Lumigon T2, which too (like the previous models) is touted as a stylish smartphone that integrates a “sleek Scandinavian design,” along with Bang & Olufsen ICEpower audio technology and Android 4.0 Ice Cream Sandwich. Set to be released in select markets of Europe and Asia during the first half of this year, the T2 comes with a 3.8-inch “ultra-sharp … Read more
A new survey from Velti provides some trends to expect for the upcoming Super Bowl and your mobile phone. Some interesting (and obvious) stats are shown and we can expect the usage of the “second screen” to increase quite a bit during this year’s Super Bowl compared to last. While Super Bowl commercials are often funny and interesting to watch, Velti claims that twice as many users will check their mobile phones during the commercial breaks. The stat seems very obvious but given that companies spend millions on 30 second … Read more
The Velti Mobclix Exchange released the following infographic, breaking down mobile in 60 seconds in three different sections: Velti Mobclix Exchange (mobile phone and advertising stats), Industry (overall mobile industry stats), and Publisher (mobile app stats). The key findings include: 4,111 ads tapped 400,710 ad requests-of those, 140,248 are rich media ad requests 23,148 apps downloaded in the App Store $2,340 ad dollars spent in the U.S. 180 million coins collected on Tiny Zoo Friends 250,000 pieces of fruit sliced on Fruit Ninja 208,333 minutes of Angry Birds played But … Read more
Mobile marketing technology provider Velti announced that it intends to acquire the remaining equity ownership of CASEE, the largest mobile ad exchange and mobile ad network in China. The keyword here is “remaining,” as Velti already owns 33% of CASEE, which it [Velti] acquired back in 2008 to be able to execute campaigns for global brands in China. By acquiring CASEE Velti will get a self-service mobile marketplace platform that connects more than 10,000 mobile content publishers including Sohu and Baidu and over 2,000 iPhone and Android app partners with … Read more
Mobile marketing platform provider Velti, which we’ve already talked about in the past, launched version 8.0 of its mobile marketing platform, saying it’s the largest such solution on the market. According to the press release, mGage 8.0 builds on the “strengths of the previous release” by providing a fully integrated single environment across the different mGage modules. Speaking of modules, there are quite a few of them included, such as: Velti mGage Command – Which is a complete planning environment for creating different campaign tactics to drive consumers to the … Read more
That was fast. Yesterday, Toyota made the bold move of publicly supporting the iPhone jailbreak market by launching an ad campaign with a theme on Cydia. Apple, not a big fan of folks doing stuff on their iPhone that don’t fit within their utopian vision, growled at Toyota and had them remove the theme from the “illegal” app market. Ad agency Velti was working on the campign for the Toyota Scion, which is itself pretty iPhone-firendly by having a USB port with iPod connectivity standard. There’s also an optional hands-free … Read more
Associated Press is out with the 2010 AP Stylebook, which they tout as the essential tool for writers, editors, students and public relations professionals. Just like that was the case last year, this time the guide is available as an iPhone app, in addition to the old-school spiral-bound edition. The dedicated app provides fundamental guidelines for spelling, language, punctuation, usage and journalistic style, as well as new rules for how journalists should use social media. There’s also the enhanced search functionality (when compared to the last year’s version), pinch and … Read more
Velti, mobile marketing company which we covered in the past, has launched Velti mGage, an online platform designed to be an intersection of brands, agencies, publishers and carriers. In that sense, it allows users to plan campaigns, select inventory, manage media buys, create mobile applications, websites and widgets, build mobile CRM campaigns, and track performance in real-time. Additionally, Velti mGage also comes with some solid content made to educate marketers and media planners on the effects of mobile marketing. That tracking part is especially interesting as Velti mGage allows marketers … Read more
It’s true, we’re seeing quite a few mobile advertising companies, offering an array of services, solutions, products, platforms… you name it. It’s about time to see some of them being acquired by bigger rivals, and the market to start consolidating. That said, we’ve recently found out that Velti has acquired personal mobile marketing company – Ad Infuse. As a result, Velti’s position as the world’s largest mobile marketing and advertising company by revenues, profitability and global reach is further expanded. Moreover, after the acquisition, Velti will have a better position … Read more
Mobile marketing and content services technology provider Velti and ad-supported mobile operator Blyk have partnered to launch the new Blyk content portal called “On Blyk.” Built primarily on messaging, the new service is already available to Blyk’s UK customers. Here’s how “On Blyk” works (from the press release): The new portal acts as a conduit for Blyk members interested in content from relevant brands or lifestyle choices; which moves away from the traditional mobile portal business model. On Blyk enables content providers to host their content and then align pricing … Read more