Jeff Bradley, SVP AT&T interviewed - No enterprise war between iPhone and BlackBerry
Posted by Will on Thursday, July 3rd, 2008 at 5:12 pm under BlackBerry, Cingular/AT&T, RIM, iPhone, Apple
MocoNews' Tricia Duryee had a chance to sit down with AT&T's Senior VP Business Mobility Marketing, Jeff Bradley, and managed to wrangle some insightful perspectives on the enterprise market and how the iPhone and BlackBerry play in to the business-class smartphone segment - the iPhone vs. BlackBerry war, if you will.
While popular opinion has pitted the iPhone against the BlackBerry as the gotta-have enterprise smartphone of 2008, AT&T's got a totally different take. As we've said time and time again, each handset has its own particular strengths and weaknesses, and that's how AT&T is marketing the iPhone 3G and BlackBerry Bold.
Bradley sees the iPhone 3G as a competent enterprise device that will serve all manner of subscriber-types - be they consumer, prosumers, or enterprise customers, the iPhone 3G will be a hit across the board. The BlackBerry Bold 9000, however, will find its own niche amongst the hardcore enterprise crowd that is die-hard loyal to their physical keyboards. Although, Bradley himself reiterates what I've been saying all along - the virtual keyboard on the iPhone is as fast (if not faster than) a physical keyboard, but it just takes some getting used to. So, there's really no war between the two of the hottest smartphones to launch in 2H 2008, according to AT&T.
What's is interesting is how AT&T is catering to the enterprise market with the iPhone. Businesses involved in everything from insurance or real estate to pharmaceuticals are interested in using the iPhone 3G's enterprise and multimedia capabilities to train salesforces and pitch new products to clients.
So, if you want a top-notch physical keyboard and industry-leading push email capability, then the BlackBerry Bold will be your best-fit handset. If you can forgo a hard keyboard in favor of multimedia capabilities and massive internal storage, you'll be looking toward the iPhone for satisfaction. In the end, the consumer wins. Go us!
[Via: MocoNews]
If you found this story interesting, why not subscribe to our RSS feed to get your daily fix of mobile technology news?



For those of you currently enjoying the free 200 SMS text messages that come bundled with your EDGE-only iPhone data plan, you're not going to like AT&T's decision to cut the bundled text messages with the upcoming iPhone 3G rate plans. But, that doesn't mean you have to sit back and take it.
Not looking to jump on the iPhone 3G bandwagon next week? AT&T is already a couple steps ahead of you. After all, not everyone is going to find Apple's handset a good fit for their needs.
By now it's clear that most first-generation iPhone owners are planning to hock their jailbreak-able and unlock-able Apple smartphones in preparation for next-generation iPhone 3G's arrival. But, there are likely to be more than a few of you out there that just can't bear to part with your precious handset. For you sentimental types, Apple and AT&T have confirmed that you can hold on to your de-activated iPhone and use it as a WiFi Internet Tablet and iPod.
Far be it for AT&T to sully their competitive reputation by keeping the 
for handset upgrades, and new-activation customers. Of course, a new 2-year contract will be required of anyone looking to grab an iPhone 3G for those low prices. The White iPhone 3G variant is only available on the 16GB model.
the next-generation iPhone on its own network. And, that left Apple and Steve Jobs in a unique position to make certain demands from carriers. Perhaps at the cost of giving up their lucrative revenue-sharing model, Apple pushed for all iPhone 3G carriers to offer flat-rate data plans - a move that many carriers have resisted for as long as possible. According to
More than just a smartphone
Apple's planning to put their iPhone 3G up for sale early in the morning on the handset's global July 11 launch date. Start getting used to waking up early, folks. Apple is reportedly set to open the floodgates to blurry-eyed iPhone 3G hopefuls at 8:00am on the morning of July 11. We're assuming that 8am local time is the launch window to look out for.