Soccer moms, move over, your time is over. It’s time to make room for the “iPhone Mom” – a relatively new demographic made up of female iPhone owners with children. A new survey from Greystripe indicates that the usually slow-to-adopt “mommy” segment has quickly become a significant consumer of mobile content and mobile applications. As a key purchase decision maker in most US households, sometimes the sole decision maker, the iPhone Mom could prove to be the most important demographic to advertisers.

Greystripe found that a typical iPhone Mom is 7% more likely to be African-American, but 5% less likely to be Hispanic, than the typical iPhone user in general. They wield a lot of purchasing-power in their homes – 96% are involved in purchase decisions, with 40% indicating that they alone decide what their family buys. And, these iPhone Moms use their iPhones for a variety of daily activities – 59% let their kids use their iPhone; 79% use their iPhone to keep their daily shopping duties organized, with 60% using it to locate a nearby store; and a healthy 42% of iPhone Moms use their iPhone at the grocery store. To top it all off, they’re an educated bunch – fully 80% of iPhone Moms have completed a an undergrad stint in college.

What do all these numbers mean for the typical iPhone user? Well, if advertisers take this iPhone market analysis to heart, you might soon see in-app and other types of mobile advertising catering to the iPhone Mom segment.

Check out Greystripe’s full report here [PDF link].

[Via: webwire]

This is not real, it's a mockup. Sure is pretty though...

The tech community is buzzing (again) about the possibility that Apple (NSDQ: AAPL) will release an Apple Tablet computer of some sort in the coming months. There’s even talk of the new SIM card tray belonging to an Apple Tablet. Without official confirmation from Apple themselves, however, all this talk of an Apple Tablet is just that – talk. Or is it? A loose-lipped comment from New York Times executive editor Bill Keller is now making its way around the blogosphere, hinting at an “impending Apple slate.” Does the NYT know something we don’t?

During his speech, Keller mentioned that his newspaper needs to figure out how to best deliver content to mobile platforms. Nobody buys newspapers anymore, but everyone seems to have a smartphone. He says any plan to get news content mobilized will have to include the iPhone, iPhone apps, and the “impending” Apple Tablet. Yup, he specifically mentions the Apple slate as a device that needs to considered in any plan to digitize content.

Was the mention of the “Apple slate” just a slip of the tongue from Keller? Or, does Keller have some insider info on the Tablet? We’ll have to wait for Apple before we’ll know for sure, but it’s worth noting that Apple may be looking to position the Apple Tablet as a feature-packed eBook and digital newspaper reader. In that light, we can see Apple working with the NYT to bring their content to the rumored tablet. That is, if the Tablet actually exists.

Check out the video for Keller’s talk. Apple Tablet mention around 8:20.

[Via: TUAW]

Image credit: Gizmodo

Another video for ya – this time the Toshiba (OTCPK: TOSBF) TG01 gets the once-over:

In case you’re into role-playing and like to pretend to be a lawyer in your spare time, the best kind of lawyer too, the kind who sleeps with their secretary that’s half their age and tells the wife that they ended up staying late at work battling a pro bono case defending an inner city kid accused of selling illegal substances, then you’ll want to read this 30 page PDF detailing Nokia’s complaint against Apple for violating 10 patents held by the Finnish handset maker. For the impatient people among us, here is a list of the 10 patents, with links to their corresponding page on the United States Patent and Trademark Office’s website:

1. Data transmission in a radio telephone network
2. Method and apparatus for speech transmission in a mobile communications system
3. Speech synthesizer employing post-processing for enhancing the quality of the synthesized speech
4. Data transfer in a mobile telephone network
5. Measurement report transmission in a telecommunications system
6. Access channel for reduced access delay in a telecommunications system
7. Method of ciphering data transmission in a radio system
8. Integrity check in a communication system
9. Reporting cell measurement results in a cellular communication system
10. System for ensuring encrypted communication after handover

If Nokia (NYSE: NOK) wins this case, they’re looking at getting between $200 million and $1 billion courtesy of Cupertino according to an estimate by Strategy Analytics analyst Neil Mawston. Knowing how long Nokia fought InterDigital and Qualcomm (NSDQ: QCOM), it’s safe to say that you’re going to hear about this case with Apple (NSDQ: AAPL) every year of the first half of the upcoming decade. As always, stick to IntoMobile to get the details you crave.

[Via: Mobile-Review]

Weekend tweet courtesy of @danlane, who we at IntoMobile know from The Really Mobile Project:

And the picture in the twitpic:

Nokia (NYSE: NOK) is suing Apple for infringing on up to 10 of Nokia’s patents with the iPhone. And, it seems Apple (NSDQ: AAPL) could get hit with as much as $1 billion in damages related to their alleged patent infringement. Sounds crazy, but it might just happen.

Piper Jaffray analyst Gene Munster estimates that Nokia will seek damages of around $200-$400 million – assessed at $6-$12 for each of the 34 million iPhones sold to date. But, that might be Apple’s best case scenario if a judge finds that Apple was in the wrong by not paying their dues to the folks in Espoo. According to Strategy Analytics analyst Neil Mawston Apple could be facing down the barrel of a lawsuit that could end up costing the iPhone maker $200 million to $1 billion in damages.

Apple is something of a newcomer to the mobile phone game. They don’t have the patent portfolio to protect them against lawsuits like this, and it’s hard to see how Apple could make a smartphone these days without treading on at least a few of Nokia’s wireless technology patents. That leaves Apple open to getting legally violated by the mighty Finns.

Some say Nokia’s lawsuit is more a ploy to try and slowdown the runaway success of the iPhone. Others think Nokia just wants to get in on Apple’s cash cow. In any case, Nokia says they approached Apple with several offers before filing suit, so it’s Apple’s bad for not wanting to settle this out of court. It should be interesting to see where this goes…

[Via: Reuters]

Print publications are losing customers to web-savvy consumers who are increasingly getting their information fix online or otherwise electronically. Conde Nast has been sticking to its print-is-better mantra, forcing it to close some big-name publications. But, the publisher might have a solution to tap into the lucrative digital market. Conde Nast will soon offer individual copies of men’s lifestyle mag GQ in the iTunes AppStore. Single issues of GQ will be available for $2.99 on the iPhone AppStore, starting with the December issue.

The new iPhone app-as-mag model not only saves trees, it should bring the reader a media-rich magazine experience that no print magazine could ever deliver. Each monthly installment will be offered in a stand-alone iPhone app that features mobile-optimized content, audio, video and even links to advertisers’ websites. The reader never has to leave the app to fully explore the magazine and its interactive content.

Conde Nast plans to bring that enhanced magazine experience to other mobile platforms as well – so we might soon see the Android Market and Windows Marketplace boasting magazine issues. “This iPhone is just one platform,” said Sarah Chubb, president of Conde Nast Digital. “We plan to be, and generally try to be, anywhere our consumers are.”

Would you pay $2.99 for an iPhone app version of the latest GQ magazine? We certainly will.

[Via: PhoneDog and AdAge]

The iPhone has been good to AT&T, and the most recent quarter shows why. AT&T (NYSE: T) today posted their Q3 2009 financial results, announcing that they activated a record 3.2 million new iPhones in that quarter alone. The announcement follows on Apple (NSDQ: AAPL)’s own financial results that had the iPhone maker selling more iPhone this past quarter than ever before. What’s more, AT&T says that 40% of their  subscribers came to the carrier for the iPhone.

Apple’s iPhone has been really (really) good to AT&T.

AT&T also managed to cut churn (ratio of new subscriber additions to customers leaving AT&T) to its a record low rate of 1.4%. At the same time, AT&T’s overall ARPU (average revenue per user) increased 3.8% compared to the same quarter last year, hitting $61.23. The all-important data ARPU increased 1.7% to reach $18.37.

Now chew on this. AT&T added 4.3 million devices to their post-paid network. The iPhone accounted for 3.2 million of those new devices – the iPhone comprised more than 74% of AT&T’s new device additions. AT&T must love the iPhone.

AT&T also highlighted its ongoing 3G network improvements. AT&T is expanding its 3G network with about 4,400 new 3G sites rolling out over 370 markets by year’s end. And, the carrier’s push to migrate 3G services to the 850Mhz spectrum is more than 90% complete and should be finalized by the end of 2009.

But, regardless of how much the iPhone may have helped boost AT&T’s bottom line, there’s no denying that the carrier’s 10% wireless revenue growth is impressive. AT&T made $12.4 billion, with $10.3 billion in costs. That’s a lot of cash.

It should be interesting to see how the end AT&T’s iPhone exclusivity affects future quarterly results.

[Via: AT&T]

Nokia (NYSE: NOK) isn’t just the largest mobile phone maker in the world (although, they’re bleeding market share like a hemophiliac heavyweight boxer), they also hold a lot of technology patents that make the wireless world go ’round. And, Nokia doesn’t like it when other companies use their intellectual property without paying their dues. Today, Nokia has announced that it is suing Apple (NSDQ: AAPL) for infringing on 10 of those patents with the iPhone. The patents in question relate to GSM, UMTS and wireless LAN (WiFi) technologies that the iPhone uses to connect to wireless networks across the globe.

Nokia claims to have invested €40 billion and 20 years of research into securing their various wireless patents, and they want to ensure a return on those investments. The folks in Espoo have alleged that the iPhone has been infringing on various Nokia-held patents since the iconic handset was launched in 2007.

Here’s what Nokia says it at stake:

The ten patents in suit relate to technologies fundamental to making devices which are compatible with one or more of the GSM, UMTS (3G WCDMA) and wireless LAN standards. The patents cover wireless data, speech coding, security and encryption and are infringed by all Apple iPhone models shipped since the iPhone was introduced in 2007.

This is what Nokia has to say on the matter:

“The basic principle in the mobile industry is that those companies who contribute in technology development to establish standards create intellectual property, which others then need to compensate for,” said Ilkka Rahnasto, Vice President, Legal & Intellectual Property at Nokia. “Apple is also expected to follow this principle. By refusing to agree appropriate terms for Nokia’s intellectual property, Apple is attempting to get a free ride on the back of Nokia’s innovation.”

Nokia is something of a veteran of IP-related lawsuits. The Finnish mobile phone giant has been in several legal tussles recently to protect their rights and intellectual property. Unfortunately for Apple, Nokia has the means to drag out legal battles across international borders and keep attorneys working for months on end to get what they want. If the patents are truly being infringed, Apple would do well to nip this in the bud and settle the lawsuit with a tidy licensing deal.

[Via: Nokia]

Are you a fan of games from the 90s that star earthworms that battle evil while wearing a robotic suit?  Do you also enjoy playing games on your iPhone for countless hours until your battery is completely bone dry?  If you answered yes to both of these questions, then this post is for you!

Gameloft announced today the release of the iPhone / iPod Touch version of Earthworm Jim.  The game originally was released in 1994 for the Super Nintendo & SEGA Genesis consoles, and now you can relive the 16-bit, side-scrolling glory days through your iPhone / iPod Touch.  Earthworm Jim stars Jim, who was once an ordinary earthworm until a suit dropped from outer space onto Jim, which then mutated him into a hero.