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	<title>IntoMobile &#187; Marketing</title>
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	<link>http://www.intomobile.com</link>
	<description>IntoMobile delivers breaking news, information, and analysis on the latest cell phones and cell phone technology.</description>
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		<title>Amzon Cuts Price of 7&#8243; Kindle Fire HD Tablets For Mother&#8217;s Day</title>
		<link>http://www.intomobile.com/2013/05/06/amzon-cuts-price-7-kindle-fire-hd-tablets-mothers-day/</link>
		<comments>http://www.intomobile.com/2013/05/06/amzon-cuts-price-7-kindle-fire-hd-tablets-mothers-day/#comments</comments>
		<pubDate>Mon, 06 May 2013 19:51:22 +0000</pubDate>
		<dc:creator>Ian Kersey</dc:creator>
				<category><![CDATA[Android]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tablets]]></category>

		<guid isPermaLink="false">http://www.intomobile.com/?p=422595</guid>
		<description><![CDATA[In anticipation of Mother&#8217;s day, Amazon is cutting the price of its 7-inch Kindle Fire HD, dropping the price of its tablets to $179 for the 16GB version, and $209 for the 32GB version. This follows hot on the heels of Barnes and Noble&#8217;s price cut for its Nook tablets, which was also motivated by the Mother&#8217;s Day holiday. The 7-inch Kindle Fire HD tablet sports a TI OMAP 4 dual-core 1.2 GHZ processor with 1GB of RAM, and runs on Android 4.0.3. Amazon&#8217;s app store runs the show, and <span style="white-space:nowrap">... <a href="http://www.intomobile.com/2013/05/06/amzon-cuts-price-7-kindle-fire-hd-tablets-mothers-day/">Read more</a></span>]]></description>
			<content:encoded><![CDATA[<p>In anticipation of Mother&#8217;s day, Amazon is cutting the price of its 7-inch Kindle Fire HD, dropping the price of its tablets to $179 for the 16GB version, and $209 for the 32GB version. This follows hot on the heels of Barnes and Noble&#8217;s price cut for its Nook tablets, which was also motivated by the Mother&#8217;s Day holiday.</p>
<p>The 7-inch Kindle Fire HD tablet sports a TI OMAP 4 dual-core 1.2 GHZ processor with 1GB of RAM, and runs on Android 4.0.3. Amazon&#8217;s app store runs the show, and allows easy access to any content purchased through Amazon&#8217;s app store. Although the device runs on Android, Amazon only allows a handful of Google apps to run on the device.</p>
<p>By using the coupon code FIRE4MOM when checking out through Amazon, customers will receive the Kindle Fire HD for the discounted price. The deal is good until May 12th, so if you&#8217;d like to get your mom a tablet she&#8217;s sure to love, head over to <a href="http://www.amazon.com/gp/product/B008GGCAVM/ref=fs_ta">Amazon&#8217;s website</a> and check out this deal.</p>
<p>[Via: <a href="http://www.engadget.com/2013/05/06/amazon-drops-7-inch-kindle-fire-hd-to-179-for-mothers-day/">Endgadget</a> , <a href="http://www.amazon.com/gp/product/B008GGCAVM/ref=fs_ta">Amazon</a>]</p>
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		<title>Virgin Mobile Canada now looks for 5 BlackBerry Q10 testers</title>
		<link>http://www.intomobile.com/2013/05/01/virgin-mobile-canada-now-looks-5-blackberry-q10-testers/</link>
		<comments>http://www.intomobile.com/2013/05/01/virgin-mobile-canada-now-looks-5-blackberry-q10-testers/#comments</comments>
		<pubDate>Wed, 01 May 2013 12:49:16 +0000</pubDate>
		<dc:creator>Dusan Belic</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Virgin Mobile]]></category>

		<guid isPermaLink="false">http://www.intomobile.com/?p=421641</guid>
		<description><![CDATA[And once again, Virgin Mobile Canada is looking for 5 lucky testers, this time to review the hot-new BlackBerry Q10. Just like that was the case with the Samsung Galaxy S4 and HTC One, those interested to participate should: a) be existing Virgin customers; and b) tell the carrier in 100 words or less why they&#8217;re perfect candidate for the job. If you&#8217;re selected (and do your job properly), you&#8217;ll get to keep the Q10, which according to Virgin Mobile is worth $700. If you do fit in the group <span style="white-space:nowrap">... <a href="http://www.intomobile.com/2013/05/01/virgin-mobile-canada-now-looks-5-blackberry-q10-testers/">Read more</a></span>]]></description>
			<content:encoded><![CDATA[<p>And once again, Virgin Mobile Canada is looking for 5 lucky testers, this time to review the hot-new BlackBerry Q10. Just like that was the case with the <a href="http://www.intomobile.com/2013/04/21/canada-virgin-looking-5-galaxy-s4-testers/">Samsung Galaxy S4</a> and <a href="http://www.intomobile.com/2013/04/14/canada-virgin-mobile-calling-5-lucky-testers-review-htc-one/">HTC One</a>, those interested to participate should: a) be existing Virgin customers; and b) tell the carrier in 100 words or less why they&#8217;re perfect candidate for the job. If you&#8217;re selected (and do your job properly), you&#8217;ll get to keep the Q10, which according to Virgin Mobile is worth $700.</p>
<p>If you do fit in the group eligible for participation, we say &#8211; give it a shot. Nothing to lose, only a free phone to get. Hit this link to proceed to <a href="http://www.virginmobile.ca/en/hot-offers/offer-test-team.html?itcid=ML:44&amp;province=ns&amp;geoResult=failed" target="_blank">the page at Virgin Mobile Canada&#8217;s website</a> where all the details are. Good luck! <img src='http://www.intomobile.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>Canada: Virgin looking for 5 Galaxy S4 testers</title>
		<link>http://www.intomobile.com/2013/04/21/canada-virgin-looking-5-galaxy-s4-testers/</link>
		<comments>http://www.intomobile.com/2013/04/21/canada-virgin-looking-5-galaxy-s4-testers/#comments</comments>
		<pubDate>Sun, 21 Apr 2013 19:28:45 +0000</pubDate>
		<dc:creator>Dusan Belic</dc:creator>
				<category><![CDATA[Android]]></category>
		<category><![CDATA[Devices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Virgin Mobile]]></category>

		<guid isPermaLink="false">http://www.intomobile.com/?p=418777</guid>
		<description><![CDATA[After the HTC One, Virgin Mobile Canada is inviting 5 testers to review the hot-new Samsung Galaxy S4 under its &#8220;Tester Team&#8221; program. Once again, interested individuals should submit why they&#8217;re great fit for the program and if selected, they&#8217;ll get to keep Sammy&#8217;s super-phone. I would say that&#8217;s a pretty sweet deal and something other carriers could do as well. The way I see it, it&#8217;s cheap marketing for Virgin Mobile, offering 5 devices valued at around $3,500 to get a ton of buzz. Not sure why other mobile <span style="white-space:nowrap">... <a href="http://www.intomobile.com/2013/04/21/canada-virgin-looking-5-galaxy-s4-testers/">Read more</a></span>]]></description>
			<content:encoded><![CDATA[<p>After the <a href="http://www.intomobile.com/2013/04/14/canada-virgin-mobile-calling-5-lucky-testers-review-htc-one/">HTC One</a>, Virgin Mobile Canada is inviting 5 testers to review the hot-new Samsung Galaxy S4 under its &#8220;Tester Team&#8221; program. Once again, interested individuals should submit why they&#8217;re great fit for the program and if selected, they&#8217;ll get to keep Sammy&#8217;s super-phone. I would say that&#8217;s a pretty sweet deal and something other carriers could do as well. The way I see it, it&#8217;s cheap marketing for Virgin Mobile, offering 5 devices valued at around $3,500 to get a ton of buzz. Not sure why other mobile operators and their agencies haven&#8217;t figured that out&#8230;</p>
<p>Anyhow, if you live in Canada and are already using Virgin Mobile&#8217;s services, feel free to <a href="http://www.virginmobile.ca/en/hot-offers/offer-test-team.html?itcid=ML:44&amp;province=ns&amp;geoResult=failed" target="_blank">proceed to this page</a> to get additional information and eventually submit your bid. Good luck! <img src='http://www.intomobile.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>[Via: <a href="http://mobilesyrup.com/2013/04/19/virgins-tester-team-looking-for-5-people-to-review-the-galaxy-s4/" target="_blank">MobileSyrup</a>]</p>
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		<title>Canada: Virgin Mobile calling 5 lucky testers to review the HTC One</title>
		<link>http://www.intomobile.com/2013/04/14/canada-virgin-mobile-calling-5-lucky-testers-review-htc-one/</link>
		<comments>http://www.intomobile.com/2013/04/14/canada-virgin-mobile-calling-5-lucky-testers-review-htc-one/#comments</comments>
		<pubDate>Sun, 14 Apr 2013 14:29:40 +0000</pubDate>
		<dc:creator>Dusan Belic</dc:creator>
				<category><![CDATA[Android]]></category>
		<category><![CDATA[Devices]]></category>
		<category><![CDATA[HTC]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Virgin Mobile]]></category>

		<guid isPermaLink="false">http://www.intomobile.com/?p=416481</guid>
		<description><![CDATA[Last time we talked about Virgin Mobile Canada&#8217;s &#8220;Tester Team&#8221; program, they were inviting few of its users to review the Samsung Galaxy S III, which at that moment was the hottest device in the world. Now they&#8217;re back doing the same with the HTC One. Under the deal, 5 lucky subscribers will get to test out HTC&#8217;s flagship device and submit their reviews. In order to participate, you should a) be one of Virgin Mobile&#8217;s customers; and b) tell them &#8220;why you&#8217;d be an awesome Virgin Mobile phone tester.&#8221; <span style="white-space:nowrap">... <a href="http://www.intomobile.com/2013/04/14/canada-virgin-mobile-calling-5-lucky-testers-review-htc-one/">Read more</a></span>]]></description>
			<content:encoded><![CDATA[<p>Last time we talked about Virgin Mobile Canada&#8217;s &#8220;Tester Team&#8221; program, they were <a href="http://www.intomobile.com/2012/06/09/canada-virgin-mobile-looking-galaxy-s-iii-testers/">inviting few of its users to review the Samsung Galaxy S III</a>, which at that moment was the hottest device in the world. Now they&#8217;re back doing the same with the HTC One.</p>
<p>Under the deal, 5 lucky subscribers will get to test out HTC&#8217;s flagship device and submit their reviews.</p>
<p>In order to participate, you should a) be one of Virgin Mobile&#8217;s customers; and b) tell them &#8220;why you&#8217;d be an awesome Virgin Mobile phone tester.&#8221; It&#8217;s that easy and we wish you good luck.</p>
<p>And in case you wonder, the carrier will start selling the HTC One on April 19th. If you &#8220;win,&#8221; you may get it few days earlier. Check out <a href="http://www.virginmobile.ca/en/hot-offers/offer-test-team.html?itcid=ML:44&amp;province=ns&amp;geoResult=failed" target="_blank">Virgin&#8217;s website</a> for all the details&#8230;</p>
<p>[Via: <a href="http://mobilesyrup.com/2013/04/10/virgins-tester-team-looking-for-5-people-to-review-the-htc-one/" target="_blank">MobileSyrup</a>]</p>
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		<title>Sony Mobile recognized by Guinness for the world&#8217;s largest animated mobile phone mosaic</title>
		<link>http://www.intomobile.com/2013/04/04/sony-mobile-recognized-guinness-worlds-largest-animated-mobile-phone-mosaic/</link>
		<comments>http://www.intomobile.com/2013/04/04/sony-mobile-recognized-guinness-worlds-largest-animated-mobile-phone-mosaic/#comments</comments>
		<pubDate>Thu, 04 Apr 2013 13:00:50 +0000</pubDate>
		<dc:creator>Dusan Belic</dc:creator>
				<category><![CDATA[Android]]></category>
		<category><![CDATA[Devices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://www.intomobile.com/?p=414339</guid>
		<description><![CDATA[Although it&#8217;s still far from reaching the position it desires in the mobile phone market, Sony won an accreditation from Guinness World Records, which recognized the company&#8217;s efforts to make the world&#8217;s largest animated mobile phone mosaic. This mosaic was built back at Mobile World Congress 2013, when Sony took 196 Xperia Z smartphones and organized them into a 14 / 14,6 ft 2-inch wall, smashing the previous record by more than double. And while it&#8217;s great to be listed in the World&#8217;s Records book, I&#8217;m sure the Japanese company <span style="white-space:nowrap">... <a href="http://www.intomobile.com/2013/04/04/sony-mobile-recognized-guinness-worlds-largest-animated-mobile-phone-mosaic/">Read more</a></span>]]></description>
			<content:encoded><![CDATA[<p>Although it&#8217;s still far from reaching the position it desires in the mobile phone market, Sony won an <a href="http://blogs.sonymobile.com/2013/04/03/sony-mobile-bags-guinness-world-record/" target="_blank">accreditation</a> from Guinness World Records, which recognized the company&#8217;s efforts to make the world&#8217;s largest animated mobile phone mosaic.</p>
<p>This mosaic was built back at Mobile World Congress 2013, when Sony took 196 Xperia Z smartphones and organized them into a 14 / 14,6 ft 2-inch wall, smashing the previous record by more than double.</p>
<p>And while it&#8217;s great to be listed in the World&#8217;s Records book, I&#8217;m sure the Japanese company would rather see its smartphone sales jumping through the roofs, the task which is getting harder and harder to accomplish when your Xperia Z has to compete with the likes of the HTC One and Samsung Galaxy S4&#8230;</p>
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		<title>ALCATEL ONE TOUCH Idol to be featured in Iron Man 3</title>
		<link>http://www.intomobile.com/2013/04/03/alcatel-one-touch-idol-featured-iron-man-3/</link>
		<comments>http://www.intomobile.com/2013/04/03/alcatel-one-touch-idol-featured-iron-man-3/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 13:02:38 +0000</pubDate>
		<dc:creator>Dusan Belic</dc:creator>
				<category><![CDATA[Alcatel]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Devices]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.intomobile.com/?p=413979</guid>
		<description><![CDATA[TCL Communication, which owns the ALCATEL brand, has scored a big product placement deal for the upcoming Iron Man 3. Their ONE TOUCH Idol will be used in the upcoming blockbuster, though we&#8217;re not sure Tony Stark will be the one making phone calls with ALCATEL&#8217;s baby. To celebrate this marketing achievement, the company is organizing sweepstakes through its Facebook page, allowing fans to enter for a chance to win an all-expense paid trip to attend the movie&#8217;s red carpet premiere in Hollywood on April 24, 2013. In addition, TCL <span style="white-space:nowrap">... <a href="http://www.intomobile.com/2013/04/03/alcatel-one-touch-idol-featured-iron-man-3/">Read more</a></span>]]></description>
			<content:encoded><![CDATA[<p>TCL Communication, which owns the ALCATEL brand, has scored a big product placement deal for the upcoming Iron Man 3. Their ONE TOUCH Idol will be used in the upcoming blockbuster, though we&#8217;re not sure Tony Stark will be the one making phone calls with ALCATEL&#8217;s baby.</p>
<p>To celebrate this marketing achievement, the company is organizing sweepstakes through its <a href="http://www.facebook.com/alcatelonetouchusa" target="_blank">Facebook page</a>, allowing fans to enter for a chance to win an all-expense paid trip to attend the movie&#8217;s red carpet premiere in Hollywood on April 24, 2013. In addition, TCL will also run a retail promotion with RadioShack featuring the existing ALCATEL Authority smartphone from April 14 to May 11. The offer will include a pair of movie tickets, with qualifying device purchase, to watch Marvel&#8217;s Iron Man 3 after it hits theaters on May 3.</p>
<p>Again, at just 110 grams, the ALCATEL ONE TOUCH Idol is the lightest smartphone in its category. It has a 4.7&#8243; qHD IPS screen, 1GHz dual-core processor, 3G + Wi-Fi connectivity, 8-megapixel rear camera, 2-megapixel front-facing one, 1,800mAh battery and a memory card slot. It will be available in a variety of colors with brushed aluminum finish, including Silver, Slate, Cranberry Pink, Red, Magic Blue and Mint Green.</p>
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		<title>Best Buy To Host Samsung &#8220;Mini-Stores&#8221;</title>
		<link>http://www.intomobile.com/2013/03/28/best-buy-host-samsung-ministores/</link>
		<comments>http://www.intomobile.com/2013/03/28/best-buy-host-samsung-ministores/#comments</comments>
		<pubDate>Thu, 28 Mar 2013 22:27:18 +0000</pubDate>
		<dc:creator>Ian Kersey</dc:creator>
				<category><![CDATA[Android]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.intomobile.com/?p=413185</guid>
		<description><![CDATA[Best Buy may soon be hosting mini Samsung stores, according to a report from Geek.com. High traffic Best Buy locations around the country are soon to be removing two aisles in their mobile departments to make way the mini stores, just in time for the launch of the Samsung Galaxy S4. The &#8220;mini-stores&#8221; will be similar to those of Apple, which have popped up in the PC area of Best Buy stores around the country. The Samsung mini-stores will feature Samsung signage and demo stations, which will feature current Samsung products, smartphones <span style="white-space:nowrap">... <a href="http://www.intomobile.com/2013/03/28/best-buy-host-samsung-ministores/">Read more</a></span>]]></description>
			<content:encoded><![CDATA[<p>Best Buy may soon be hosting mini Samsung stores, according to a report from <em><a href="http://www.geek.com/articles/mobile/best-buy-adding-samsung-stores-in-time-for-galaxy-s4-launch-20130328/">Geek.com</a></em>. High traffic Best Buy locations around the country are soon to be removing two aisles in their mobile departments to make way the mini stores, just in time for the launch of the <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;ved=0CDoQqQIwAA&amp;url=http%3A%2F%2Fwww.intomobile.com%2F2013%2F03%2F22%2Frumored-samsung-galaxy-s4-mini-pictures-leaked%2F&amp;ei=Ab1UUdGBK4mQiALf_oHoBQ&amp;usg=AFQjCNF8ypujKmavsUbbHgPdBj86WGJmLQ&amp;sig2=OMb86crQf0kzTRPg379nWg&amp;bvm=bv.44442042,d.cGE">Samsung Galaxy S4</a>.</p>
<p>The &#8220;mini-stores&#8221; will be similar to those of Apple, which have popped up in the PC area of Best Buy stores around the country. The Samsung mini-stores will feature Samsung signage and demo stations, which will feature current Samsung products, smartphones and tablets alike. Employees in the mini-stores will also receive specialized training on Samsung devices and features, ensuring that employees can provide a good demo experience for customers.</p>
<p>With its mini-stores, Samsung is hoping to get into the consumer mind even more, by becoming more than an Android device maker, but more on par with the &#8220;lifestyle marketing&#8221; that Apple is so proficient at. If anything is clear after Samsung&#8217;s event for the unveiling of the Galaxy S4, Samsung is actively trying to separate itself from the sea of other Android handset manufacturers. By focusing on customized software for the Galaxy S4, Samsung is no longer making device specs a huge deal, but rather, the user experience.</p>
<p>The mini-stores will start with a few aisles in select Best Buy locations, and a reported redesign slated for later in the year will bring the Samsung mini-stores into every Best Buy location. This move could spell doom for other handset manufacturers, such as HTC who is already facing setbacks with its <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=2&amp;cad=rja&amp;ved=0CEoQFjAB&amp;url=http%3A%2F%2Fwww.intomobile.com%2Freviews%2Fhtc-one-review-2%2F&amp;ei=GL1UUYnUFsOQiQKk0IGIDg&amp;usg=AFQjCNHxPaARVpgBRr-CIEf_14mDyq9cxA&amp;sig2=2ZeeRqQuUJClYiXQY6g9qQ&amp;bvm=bv.44442042,d.cGE">HTC One</a> smartphone, but will more than likely bode well for both Samsung and Best Buy.</p>
<p>[Via: <a href="http://www.geek.com/articles/mobile/best-buy-adding-samsung-stores-in-time-for-galaxy-s4-launch-20130328/">Geek.com</a>]</p>
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		<title>Spotify to Stream Movies, Create Original Content</title>
		<link>http://www.intomobile.com/2013/03/25/spotify-stream-movies-create-original-content/</link>
		<comments>http://www.intomobile.com/2013/03/25/spotify-stream-movies-create-original-content/#comments</comments>
		<pubDate>Mon, 25 Mar 2013 17:15:04 +0000</pubDate>
		<dc:creator>Ian Kersey</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Streaming]]></category>

		<guid isPermaLink="false">http://www.intomobile.com/?p=412171</guid>
		<description><![CDATA[Music-streaming service Spotify has become a huge player in the on-demand music streaming scene, and is now looking to enter the realm of on-demand video streaming. According to Business Insider, Spotify will compete head on with the likes of Netflix and HBO Go by providing original content as well as access to a library of other content. Spotify has picked up some substantial investment from companies such as Coca-Cola and Goldman Sachs, but is still having a hard time turning a profit. Spotify does not own its content, but rather <span style="white-space:nowrap">... <a href="http://www.intomobile.com/2013/03/25/spotify-stream-movies-create-original-content/">Read more</a></span>]]></description>
			<content:encoded><![CDATA[<p>Music-streaming service Spotify has become a huge player in the on-demand music streaming scene, and is now looking to enter the realm of on-demand video streaming. According to <em>Business Insider</em>, Spotify will compete head on with the likes of Netflix and HBO Go by providing original content as well as access to a library of other content.</p>
<p>Spotify has picked up some substantial investment from companies such as Coca-Cola and Goldman Sachs, but is still having a hard time turning a profit. Spotify does not own its content, but rather pays record labels for access to their songs. This model is increasingly hard to manage for Spotify, as prices for access to songs climb as Spotify&#8217;s popularity rises. A variety of other music streaming services are bidding for the same access, thusly allowing the record labels to charge whatever they see fit.</p>
<p>Netflix has faced similar problems, with movie studios charging high prices for content, leaving Netflix with a small profit margin. Netflix decided to make original content in an attempt to woo more users and increase profits, releasing its original series House Of Cards last year. Whether the original content model will pay off however, remains to be seen. Production costs of original series are expensive to produce, but Netflix and now Spotify are investing now for the hope of more subscribers in the future.</p>
<p>This announcement highlights changes of the entertainment industry, as smaller studios are able to create content on par with traditional Hollywood studios.</p>
<p>[Via: <a href="http://www.businessinsider.com/spotify-plans-to-take-on-netflix-and-hbo-with-streaming-video-service-2013-3">Business Insider</a>]</p>
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		<title>HTC&#8217;s $100 trade-up program extended through April 26th; Delays, positive response or Galaxy S4 to &#8220;blame&#8221;?</title>
		<link>http://www.intomobile.com/2013/03/16/htcs-100-tradeup-program-extended-through-april-26th-delays-positive-response-galaxy-s4-blame/</link>
		<comments>http://www.intomobile.com/2013/03/16/htcs-100-tradeup-program-extended-through-april-26th-delays-positive-response-galaxy-s4-blame/#comments</comments>
		<pubDate>Sat, 16 Mar 2013 13:26:07 +0000</pubDate>
		<dc:creator>Dusan Belic</dc:creator>
				<category><![CDATA[Android]]></category>
		<category><![CDATA[Devices]]></category>
		<category><![CDATA[HTC]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.intomobile.com/?p=410941</guid>
		<description><![CDATA[HTC is extended its $100 trade-up program through April 26th. Launched last month, the program was set to expire on March 31st, offering customers the chance to trade in their old mobile phone for a $100 prepaid VISA card or the value of the phone (whichever is greater) after buying a new HTC One. We&#8217;re not sure whether we should blame HTC&#8217;s problems (delays) in the supply chain, positive response to the program or the upcoming launch of the Galaxy S4, which could yet again kill HTC&#8217;s flagship phone sales. <span style="white-space:nowrap">... <a href="http://www.intomobile.com/2013/03/16/htcs-100-tradeup-program-extended-through-april-26th-delays-positive-response-galaxy-s4-blame/">Read more</a></span>]]></description>
			<content:encoded><![CDATA[<p>HTC is extended its <a href="http://www.intomobile.com/2013/02/19/htc-offers-100-tradein-credit-towards-one-purchase/">$100 trade-up program</a> through April 26th. Launched last month, the program was set to expire on March 31st, offering customers the chance to trade in their old mobile phone for a $100 prepaid VISA card or the value of the phone (whichever is greater) after buying a new HTC One.</p>
<p>We&#8217;re not sure whether we should blame <a href="http://www.intomobile.com/2013/03/12/htc-confirms-htc-one-shipping-delays/">HTC&#8217;s problems (delays) in the supply chain</a>, positive response to the program or the upcoming launch of the <a href="http://www.intomobile.com/2013/03/14/samsung-announces-galaxy-s-iv/">Galaxy S4</a>, which could yet again kill HTC&#8217;s flagship phone sales. According to the Taiwanese company is the second reason &#8211; here&#8217;s what they said:</p>
<blockquote><p>HTC is thrilled with the positive response we have received to our $100 trade-up offer, and as such we are extending the offer for customers who purchase The new HTC One by 4/26 and trade in their old device by 5/31. We are pleased to bring this offer to even more customers so they can upgrade to The new HTC One at an amazing price.</p></blockquote>
<p>Whatever the real reason is &#8211; we don&#8217;t care. We just like the idea that you can buy a phone as powerful as HTC One for $100 less. Neat. <img src='http://www.intomobile.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>[Via: <a href="http://www.androidpolice.com/2013/03/14/htc-extends-100-trade-up-program-through-april-26th-following-rumored-launch-delays/" target="_blank">AndroidPolice</a>]</p>
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		<title>LG&#8217;s Times Square ad suggest you don&#8217;t have to wait 4 the next Galaxy &#8211; Optimus G is already here 4 you</title>
		<link>http://www.intomobile.com/2013/03/14/lgs-times-square-ad-suggest-you-dont-have-wait-4-next-galaxy-optimus-g-already-here-4-you/</link>
		<comments>http://www.intomobile.com/2013/03/14/lgs-times-square-ad-suggest-you-dont-have-wait-4-next-galaxy-optimus-g-already-here-4-you/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 14:09:38 +0000</pubDate>
		<dc:creator>Dusan Belic</dc:creator>
				<category><![CDATA[Android]]></category>
		<category><![CDATA[Devices]]></category>
		<category><![CDATA[LG]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.intomobile.com/?p=410211</guid>
		<description><![CDATA[You know how Samsung occupied prime ad space on the Times Square to get us &#8220;ready 4 the next Galaxy.&#8221; Guess what, ads above those have been rented by LG (which occupied them for 20 years) and they&#8217;re using this space to promote the Optimus G smartphone. LG is doing this by reminding everyone that their phone is already up for sale saying &#8220;LG Optimus G is here 4 you now!&#8221; and &#8220;It&#8217;ll take more than 4 to equal one Optimus G&#8221;. Pretty clever when you think about it. In <span style="white-space:nowrap">... <a href="http://www.intomobile.com/2013/03/14/lgs-times-square-ad-suggest-you-dont-have-wait-4-next-galaxy-optimus-g-already-here-4-you/">Read more</a></span>]]></description>
			<content:encoded><![CDATA[<p>You know how Samsung occupied prime ad space on the Times Square to get us &#8220;ready 4 the next Galaxy.&#8221; Guess what, ads above those have been rented by LG (which occupied them for 20 years) and they&#8217;re using this space to promote the Optimus G smartphone. LG is doing this by reminding everyone that their phone is already up for sale saying &#8220;LG Optimus G is here 4 you now!&#8221; and &#8220;It&#8217;ll take more than 4 to equal one Optimus G&#8221;.</p>
<p>Pretty clever when you think about it. In fact, these ads have also found space in a Samsung promo video (at :49 and 2:04), which follows below.</p>
<p>We like the Optimus G but at the same time, we can&#8217;t really say it&#8217;s as powerful as Galaxy S4 will be. Rather, we want to see the Optimus G2 and G Pro hitting the stores all around the world. We know LG can make awesome phones and are glad to see them challenging the market leader&#8230;</p>
<p><iframe width="610" height="343" src="http://www.youtube.com/embed/nVoGIFeWgCE?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p>[Via: <a href="http://www.engadget.com/2013/03/14/lg-trolls-samsungs-times-square-billboards-with-optimus-g-4-a/" target="_blank">Engadget</a>]</p>
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		<title>Rovio hires new people to become a &#8220;direct media partner to the largest brands in the world&#8221;</title>
		<link>http://www.intomobile.com/2013/02/18/rovio-hires-new-people-become-direct-media-partner-largest-brands-world/</link>
		<comments>http://www.intomobile.com/2013/02/18/rovio-hires-new-people-become-direct-media-partner-largest-brands-world/#comments</comments>
		<pubDate>Mon, 18 Feb 2013 09:12:35 +0000</pubDate>
		<dc:creator>Dusan Belic</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.intomobile.com/?p=402211</guid>
		<description><![CDATA[Rovio Entertainment, which we best known for their Angry Birds franchise, is expanding its global brand advertising partnership team with senior hires in North America, Europe and Asia Pacific. With this new team, the company will now be &#8220;a direct media partner to the largest brands in the world.&#8221; And while we&#8217;re not sure what all this means, we guess Rovio will now be pitching brands directly rather than using ad agencies. Rovio has surpassed 1 billion downloads in May 2012, and with its 263 million monthly active users (as <span style="white-space:nowrap">... <a href="http://www.intomobile.com/2013/02/18/rovio-hires-new-people-become-direct-media-partner-largest-brands-world/">Read more</a></span>]]></description>
			<content:encoded><![CDATA[<p>Rovio Entertainment, which we best known for their Angry Birds franchise, is expanding its global brand advertising partnership team with senior hires in North America, Europe and Asia Pacific. With this new team, the company will now be &#8220;a direct media partner to the largest brands in the world.&#8221; And while we&#8217;re not sure what all this means, we guess Rovio will now be pitching brands directly rather than using ad agencies.</p>
<p>Rovio has surpassed 1 billion downloads in May 2012, and with its 263 million monthly active users (as of December 2012), the company has both reach and high fan-engagement levels. The company&#8217;s YouTube video channel has garnered nearly 1 billion viral views, while its retail products are now generating a major part of Rovio&#8217;s revenues. As we speak, its animation studio is working on a major motion picture release.</p>
<p>Back to the new hires. In the US, Rovio has added two new, experienced members to the North American Brand Ad Partnership Team in New York and Los Angeles: Betsy Flounders Novak has joined the North American Team as the Director of West and Midwest; while Matt Pfeffer, the new Director of the East Coast based in New York City, joined Rovio most recently from Millennial Media.</p>
<p>As for the Europe and Asia Pacific regions, Todd Tran has joined to lead the new, London-based EMEA and APAC Brand Partnership Ad Team; with Raphaelle Tripet joining him in mid-February from inMobi&#8230;</p>
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