“Mobile entertainment community” Limbo has just announced it’s Mobile Advertising report for Q108. This is a suvey based on 1000 Adults, and there are some very interesting stats. Check out these numbers, each with a little graphic: The number of WAP users is now about 50% of those using SMS: 51% of SMS users are…
Texting whilst driving – dangerous, but common…
According to a new survey of 1,200 people conducted by Nationwide Insurance (UK), one third of “Generation Y” admitted they “multitask” whilst driving – that it itself is one scary admission, but check this out – 37% of them said they are texting whilst driving… Now I don’t know if you have ever done this,…
Texting is for old people!
Research by Orange has shown that texting is on the way out – appraently when peopel start using Mobile-IM, they reduce their use of text messages: “Of every 100 messages – including texts, emails and picture messages – sent by users without mobile instant messaging from their mobile phone or computer, 38 are text messages.…
For Brands, the Way to a Man’s Heart Is Through His Mobile Phone
M:Metrics has just revealed research on the demographics and size of the audiences for mobile media. The measurement firm reports that young males are a rich target for mobile advertisers, as among mobile phone users 36 percent of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly…
3UK: Fun Text gives messaging emotion
Fun Text is to have it’s messaging app embedded on a selection of 3UK devices. The result of the deal is that users will have the option to select Fun Text services, alongside SMS and MMS, in the messaging menu of the devices in quesition. Fun Text essentially allows users to choose from a range…