Mother’s Day is right around the corner and AT&T and IntoMobile are going to help out one lucky reader by giving away a new HTC First! To celebrate the woman who gave you life, we ask that you join in on the contest and try to win the HTC First for your Ma’!

You might have seen a few of the ” It’s Not Complicated” TV ads from AT&T, featuring candid responses from children, often resulting in hilarious answers. Well, AT&T’s latest ad is no different, and it’s focus is on none other than mothers.

AT&T is offering consumers the chance to send an e-card that features the video you see above, along with a personalized message to your mom. There’s never too many ways to show that you care, so while you’re waiting for us to choose a winner for the contest, be sure to head over to ATTMothersDay.com and send this over to your mom!

On to the contest!

We’re going to keep the rules plain and simple. In the comments below, simply tell us why your mom would enjoy the HTC First and why she deserves to win. While all moms deserve to win, there can only be one winner, so get creative with your response!

The winner will receive a brand new HTC First, which features Facebook Home. The custom user interface is Facebok-centric, allowing you to keep up with those who you care about right from your homescreen.

The contest will be open to the US only. Since Mother’s Day is this Sunday, we’ll only be running the contest until tomorrow, where a winner will be chosen at 1PM Pacific time. After we’ve chosen the winner, they must respond within the hour or a new winner will be chosen.

Good luck to everyone!

Be sure to check out AT&T’s Consumer Blog for more tips for Mom!