Amazon making $500 million per year from mobile ads

Amazon making $500 million per year from mobile ads

Amazon’s nascent mobile ad business is already making $500 million in revenues per year, and is growing rapidly. The online retailer has been pushing ads on its website for quite some time now, but has only recently setup a dedicated unit to tackle the ever-growing mobile market. Amazon’s vast customer base with demographic information gives…

Tumblr launches mobile ads for iOS, Android apps

tumblr-mobile-ads

Tumblr announced today that the rollout of mobile ads for its iOS and Android apps has commenced. It’s part of the blogging platform’s initiative to generate more revenue in new ways. These new ads are designed to be noticeable, but not entirely obtrusive. They look just like any other post in the Dashboard, but you’ll…

59% of global mobile web users now comfortable with mobile ads (as they are with TV or online advertising)

59% of global mobile web users now comfortable with mobile ads

InMobi released the findings of its Mobile Media Consumption Report, revealing that mobile is not just a fundamental part of consumers’ communication needs, but increasingly the core platform through which they access the Internet and engage with brands online. Conducted over 15,000 mobile users in 14 markets across all continents, the study shows that 50%…

Opera Mediaworks launched to provide mobile advertising, distribution and monetization services

Opera Mediaworks launched to provide mobile advertising, distribution and monetization services

Opera Software announced the launch of its fully-owned subsidiary Opera Mediaworks, which will provide advertising, content distribution and monetization services to the global mobile marketplace. The new company was launched from Opera Software’s existing businesses and it already services more than 80,000 mobile sites and mobile applications. Put into numbers, that’s over 50 Billion ad…

3 key points about mobile advertising in 2013

3 key points about mobile advertising in 2013

We know mobile advertising is getting really big, but it’s always nice to have numbers to put behind any claim. Thanks to the infographic prepared by Smart AdServer, we have some cool figures to share with our readers. Here are the key findings: Mobile traffic is expected to exceed desktop traffic as early as this…

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