Juniper Research: Retailers will spend $55 billion every year on mobile marketing by 2015

Juniper Research: Retailers will spend $55 billion every year on mobile marketing by 2015

Retailers are embracing mobile, big time. According to a new report from Juniper Research, their annual mobile marketing ad-spend will reach $55 billion by 2015. That’s almost double the $28 billion level expected this year. The report found that the mass adoption of tablets created new opportunities for brands looking to enhance engagement with consumers.…

16-year-old student launches mobile ad network with better CPMs and higher CPC rates (than competing services)

16-year-old student launches mobile ad network with better CPMs and higher CPC rates (than competing services)

We don’t get to write about new mobile ad network launches every day. What makes AdBogie interesting (when compared to similar services) is the fact that it’s launched by a 16-year-old high school student Prasanth Venigalla. An iOS developer himself, he didn’t like how existing mobile ad networks are working so he decided to create…

Gartner: Mobile ad revenues to reach $11.4 billion this year

Gartner: Mobile ad revenues to reach $11.4 billion this year

According to latest figures from Gartner, mobile ad revenues will grow from $9.6 billion in 2012 to $11.4 billion this year. Furthermore, the figure is set to reach $24.5 billion in 2016, with these revenues creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain…

UTuneMe brings audio ads to a smartphone near you

UTuneMe brings audio ads to a smartphone near you

Like we’re not already bombarded by ads on the mobile web and apps, Finland-based Exaget is launching a new audio advertising platform called UTuneMe. Their promise is simple – replace traditional audio advertising with smarter geo-targeted content, relying on the location data from a customer’s smartphone. To that end, the company will released a dedicated…

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