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Apple iPhone users download more than 5 million apps a day
A new report from the mobile advertising company Fiksu found that Apple iPhone app downloads have increased 83 percent from last year and iPhone owners are downloading roughly 5 million apps a day. The mobile advertising company Fiksu published the results of its research on what it calls App Store Competitive Index, Cost per Loyal User Index, and a general analysis for iOS. In the chart below, there’s a clear spike in app downloads from September to November. In the latter month, downloads from the App Store reached 5.65 million … Read more
George Tinari
Windows Phone Marketplace passes 50,000 apps, starts to gain steam
Windows Phone passed a very important milestone for the platform this week, as there are now 50,000 apps in the Windows Phone Marketplace. Though still far behind iOS and Android in terms of number of apps and market share of app downloads, Windows Phone is beginning to prove itself as a capable operating system in today’s complex smartphone market. What’s very interesting is the short amount of time in which all these apps are being added to the Windows Phone Marketplace. Over 17,000 apps — roughly one-third of all Windows … Read more
George Tinari
Berg Insight: Mobile to account for 15.2% of global online ad spend in 2016
According to a new report (PDF download) from Berg Insight, good times are ahead for the mobile marketing industry. The company suggests that the total value of the global mobile marketing and advertising market will grow from 2.6 billion EUR in 2010 at a compound annual growth rate (CAGR) of 37% to 17.2 billion EUR in 2016. To put this figure into perspective, this will correspond to 15.2% of the total online advertising market or 3.8% of the total global ad spend for all media. Obviously companies from the mobile … Read more
Dusan Belic
Apple iPad garners 84% customer satisfaction rating in survey
Are you happy with your iPad? If you said “yes,” you’re not alone, as a survey from the Software Usability Research Laboratory testing customer satisfaction for the Apple iPad, 83.65 percent of respondents indicated that they were satisfied with the tablet. The survey covered a range of other topics involving the iPad such as how user friendly it is. For this category, 62 percent of the participants answered it is excellent, 21 percent said it is good and 10 percent called user-friendliness the “best imaginable.” On the flip side, 4 percent called … Read more
George Tinari
Smartphones are officially killing cameras
We’ve been seeing some smartphones with amazing cameras lately and I’ve been saying for a while that these can definitely replace point-and-shoot cameras and it looks like the market agrees. A new report from NPD found that people are increasingly using smartphones to take pictures instead of cameras. The report found that the percentage of photos taken with a smartphone rose to 27 percent this year, while those taken with a camera have fallen to 44 percent. While that doesn’t show that cameras are fully in the grave, the trend … Read more
Marin Perez
Freemium apps to continue flourishing in 2012
Freemium apps are obviously working both for consumers and developers/publishers, and the trend will continue in 2012. Already of the top-ranked 250 iOS apps across all categories, an average of 88% are free to download, monetized with advertising and in-app purchases. In that sense, the research company says that at this time next year in certain categories all relevant iOS apps will be free. However, the situation can differ substantially between different countries. In Germany, 17% of the top iOS apps are still paid, while in India and South Africa … Read more
Dusan Belic
Kindle Fire ad impressions “slightly outpaced” original iPad
It’s been a month since the Kindle Fire launched and no one knows the exact sales figures (except for Amazon) but a new report from Millennial Media sheds some light on the success of the Amazon tablet. Millennium, a company which bases its monthly data on mobile ads distributed across its multi-platform network, says that ad impressions on the Kindle Fire have been steadily growing since launch, at a rate of about 19 percent daily. I know, 19 percent doesn’t sound like a monster number, but if you factor in … Read more
Charles West
2011 will end with 650 million mobile social media users rising to 1.3 billion by 2016
According to a new report from Juniper Research, the continuing increase in smartphone adoption and the rise of geosocial networking will push the number of mobile social media users from 650 million this year to 1.3 billion by 2016. The report found that integration of social, local and mobile experiences is driving the geosocial phenomena. People want to find out not only what their friends are doing, but also their location and other available activities in the area. The mobile dating market is also embracing geosocial, particular among younger demographics, … Read more
Dusan Belic
Study shows texting makes for easier lying
The Sauder School of Business at the University of British Columbia just wrapped up a study with 170 students. They set up a mock stock market, where one group was set up as stock brokers, and others as stock buyers. The brokers were offered a cash incentive to sell their stock, even though some were informed that the stock would bomb. The buyers were informed that their stock would lose half its value after they bought it, but how did the brokers sell it? The liars were 95% more likely to … Read more
Simon Sage
61% of UK teens have a mobile on Christmas list, some willing to fake faith in Santa for one
A recent survey of over 1000 British teenagers by Mobiroo has revealed some interesting holiday trends. 61% of the kids, aged 11 – 18, said a mobile phone was on their wishlist. Of those, 17% were pretending that they still believed in Santa to get their parents on the hook for a phone, lest their childish, innocent hope be shattered into a million pieces. The teens were all business at the end of the day, though; 77% made their expected gifts explicit, and 20% admitted to being rude in the … Read more
Simon Sage
4G LTE revenues to exceed $265 billion globally in 2016
In its latest report, Juniper Research talks about the prospects of 4G LTE networks, forecasting rapid growth once networks are launched. Numbers wise, the research company expects that the revenues from LTE will exceed $265 billion globally by 2016. Initially, it will be the high-end enterprise users who will adopt faster mobile communications, though the total number of LTE consumer subscribers will be higher [than enterprise users] in 2016. However, more consumers don’t necessarily mean more money – the consumer segment will account for under half of total revenues. Juniper … Read more