An interesting article popped up on MobiAD News the other day, which talks about what Media Planners are looking to get from Mobile. Rather than relay the article wholesale, I though I’d pick out some salient points: “Potential” – One very big potential for mobile is that it should become a media channel of choice…
Juniper: Mobile TV to power Mobile Ads growth in next few years
According to Juniper Research, Mobile streamed video and broadcast TV will forge ahead to become the most lucrative channels for Mobile advertising by 2010. Apparently total Ad-spend on Mobile will exceed $1bn in 2008, and nearly $7.6bn by 2013! Whilst SMS is the current cash-cow for Mob Ad, Juniper belives that Mobile TV and “Idle-screen”…
LG T80 mp3 player also does DVB-T!
What are LG up to? For what are probably one of the leaders in tech convergence for Mobile, and as such are continually finding new and interesting combinations of features – check this out: LG is launching the T80 in the Nordics (Denmark, for now) – the T80 is an mp3 player, but it also…
Envivio introduces World’s first convergence encoder
Why is this a Mobile story you ask? Well, one of the convergence encoding channels is Mobile – Envivio’s 4Caster C4 Now Supports video compression for all Three Screens of consumer video – (HD) TVs, PCs and mobile devices – on a single platform. This means that your multi-play operators (of which there are a…
Millions of Russians suffering Mobile Phone Scams
According to a report this week, Russian MNO Vimpelcom said that over 10m have been scammed by Mobile phone scammers, calling them to transfer money. Apparently there are legal loopholes which prevent the police et al from protecting against this. Most scams are based on people’s trust instinct – either suggesting a relative is in…
UK: Tesco Mobile users are “hungry” for Ads…
UK: Tesco, the (primarily) food-retailing superstore, which also happens to run an MVNP, has been trialling a WAP advertising portal since May 2007 – Tesco says access to the portal has been growing, resulting in 300,000 unique visitors in December 07. The Ads were delivered as “traditional” banner Ads with a click-through, and included brands…
UK: Virgin Trains boosts Mobile coverage
Virgin Trains is working with Vodafone to add retransmitters for 2G/3G to 52 of the trains on their fleet – boosting signal strengths for customers. The project, which is due to finish in November, has apparently seen a 60% increase in successfully completed calls. At the same time the carrier is also urging business users…
Citizen Journalists – they WILL go Mobile!
There’s a nice piece by BBC News columnist Bill Thompson which talks about how the web is changing the way that journalism works – you can find it here – and which I thought I would pick up on. The central thread of the piece is that the web has had a massive effect on…
EA releases 5 new games for Mobile
EA Mobile has announced availability of five new titles for Mobile devices. They are: The Sims 2 Castaway The Sims Pool Monopoly Here & Now Yahtzee Adventures Merv Griffin’s Crosswords Granted, this isn’t the most exciting of news, so I moseyed on over to the EA Mobile site to take a look around. It brought…
AdMob Serves 20 Billionth Mobile Ad
AdMob has announced that it has served it’s 20 billionth Mobile Ad. Apparently, “the 20 billionth impression was from financial services conglomerate HDFC and was served in India at 1.56 GMT on Tuesday March 25th. The user was browsing Cricinfo’s mobile site on a Nokia N70.” Check it out – watch AdMob nail that stat!…