The ad below depicts non-HTC One users “digging” through their phones to find the content they are looking for, with piles of dirt falling at their feet. With Blinkfeed, Facebook, Twitter, and news feeds are all found in one stream that you can customize to your liking. This unified system allows HTC One users to keep all of the important content they care about in one place.

Blinkfeed itself is a staple of the new Sense 5, so we’re not surprised to see its own ad. Then again, this could also be an ad against Samsung’s Galaxy S 4, which ships with several new software features as the main focus and appeal of the device.

Check out the ad below and tell us what you think. Blinkfeed is great for what it is, and it is a decent selling point, but we think picking the phone up and feeling just how awesome this phone feels in the hand is what’s going to seal the deal.

[Via: BGR]