Getting to review the second generation Kindle Fire 7-inch is a great reminder of how fast a company has grown in what was supposed to be an unknown territory. Amazon, who’s arguably responsible for brick and mortar’s closing around the globe has made its own compelling case to why consumers should pick its ecosystem of services over the rest. By entering the hardware business, and successfully launching its Kindle Fire line of devices, the e-commerce giant has made an impact in the mobile tablet space.
It was clear that the online retailer was here to stay when it came to competing against the likes of Apple and Google. But, unlike other companies, Amazon has chosen a different approach to better equip itself against its competitors. Rather than rely on making money off the front end with hardware, the company set a trend that focused more on price, ecosystem, and product design. This three prong attack would lead consumers to where the company really wants them: retail. The Kindle Fire HD represents that strategy in a better and much improved package.