Real and knock-off 8800’s from Chengdu’s Tai Shen Lan Lu Market (photos taken late last year).
A used original about 220 Yuan, a fake with Nokia logo about 900 Yuan,
and a version with identical industrial design but no logo 50 Yuan. The
power of the brand? Does the same apply to your brand?Incidentally, my translator & guide for the day correctly
guessed the real from the fake with her eyes (literally) shut by
listening to the sound and feeling the sliding mechanism, but with her
eyes open she considered the fake to be the real thing. Not exactly
surprising considering that she’d not held one in her hands before.
This is where I should probably write something about the need to educate consumers. However, in what contexts does educating consumers on the value of the original drive up the value of the fake?Source: Jan Chipchase
In my country we don’t really have this problem, I never knew it was this bad in Asia. Nokia is huge in China so this kind of worries me. Jan brings up a good point, how does a consumer tell? Shiny stickers sealing a package only go so far.
I wouldn’t be worried about education driving up the cost of the fake, educating consumers costs money and in turn that drives up the price of the real thing!