Nokia, the world leader in mobile communications, has extended its support for the Nigerian entertainment industry further, by partnering with Reflux Productions Limited and DaWorks Records UK to launch Nigerian youths into international stardom.
The launch pad is the search for a true Nigerian voice, which can compete effectively on the International entertainment stage, in the Nokia First Chance, a new interactive TV reality show soon to air on select local and satellite TV stations.
Area Manager, Nigeria Ghana & Liberia, Vithesh Reddy, said Nokia’s decision to support the music reality TV show was buoyed on its commitment to developing Nigerian initiatives centered on supporting the Nigerian youths. Particularly in this case when they passionately aspire to both become international stars and project Nigeria positively.
Following the recent success of Nokia’s past music project, the Nokia Silverbird Danceathon, a dance competition where young Nigerians excelled and entrenched Nigeria into the Guinness Book of World Records, Nokia’s Channel Marketing Manager, Beatrice Olumhense, stressed that "Nokia wants young Nigerians to continuously aspire and believe in themselves with the certainty that Nokia will back them all the way to the top."
The Producer, Reflux Productions Limited, Mr Segun Giwa, said "Nokia First Chance will captivate viewers as they discover the vast talent and vitality of our youths, while the participants will be exposed to positive role models who are glowing sources of inspiration themselves."
Giwa explained that the production of Nokia First Chance commenced with auditions in November 2006 and will soon be aired on select TV stations across Nigeria.
The winner of Nokia First Chance will receive N1million and a sign-on album deal to be produced and released Internationally by DaWorks Records.
Nokia First Chance will be the first music talent show in Nigeria to deliver on its promise of an International record deal for winners.
Source: All Africa
I never even knew that this type of thing was done by Nokia. Brand recognition is the obvious motive, but maybe I’m wrong. Maybe Nokia really does want to connect people. Good stuff indeed.