The digital entertainment provider Jamster and a leading provider of innovative ad-funded entertainment channel innerActive have recently announced a trial of a new mobile in-game advertising service in the UK.
Under the deal, innerActive will provide technology to Jamster to dynamically display in-content and contextual ads. The end result is promising – people in Britain will be able to download free mobile games, which have embedded non-intrusive ads, from such brands as Calvin Klein, Domino’s Pizza, Fox, SPIDER-MAN 3, Paramount Pictures, What’s on TV, Pick Me Up, NME.COM, and eBay.
The mobile in-game advertisements are targeted and segmented in real time according to users’ behavior and responses, generating valuable incentives like wallpapers & movies trailers, and several prizes such as portable media players or pizza vouchers.
I’ve nothing to add, only to say this is THE way to go. I can only hope users will actually respond to ads, hence we’ll see more and more games provided in this free, ad-supported manner…