What a trooper. Disney Mobile, the defunct MVNO that closed-up shop in the US after less-than-stellar sales, is up and at it again. After falling off the US-horse, Disney Mobile is trying again in the Japanese market – as we expected.
This time around, the tenacious MVNO has teamed up with Softbank to offer some co-branded handsets that glitter like Disney’s renewed hopes in a new MVNO market. The Disney Mobile DM001SH, that you see pictured here, is the first handset offering from the revived MVNO – basically a rebranded Sharp 821SH. In addition to the Disney branding, the DM001SH offers the same 3G radio, 2 megapixel camera, 400 x 240 display (60 x 32 external display), one-seg mobile TV, and FeliCa that you’ll find on the Sharp 821SH.
Disney Mobile Japan is aiming at the 20-30 year old female demographic (which presumably consumes more Disney content than US ‘tweens). And, with color choices like “Shiny Silver,” “Sparkling Pink,” and “Glittering Gold” we’re sure the female demographics will be more than a little receptive. The service will launch on March 1 with a bit more flash than in the US.
[Via: TechOn]