mobilePeople is bringing its award-winning “liquid” mobile search platform to iPhone. The idea is of course to get some media attention (they got ours), while “extending new monetisation opportunities for directory publishers and directory assistance companies” at the same time.
That being said, users of the Apple’s shiny handset will be able to search Yellow Pages, White Pages and other content published using the liquid platform. Functionality includes a click to call option, get directions to a desired address, save any business search to contacts, send results to a friend and the function to see results on a map.
mobilePeople highlights the mapping experience because their solution allows users to interact with the map. Raster maps in combination with layering technology allow for user touch interaction.
Finally, and this comes without surprise at all, mobilePeople is also set to introduce a client based mobile local search for the iPhone based on Apple’s recently announced iPhone SDK.