If you’ve been reading IntoMobile carefully, you’re already familiar with what Greystripe and MoCondi do, as we’ve covered the both companies in the past. The former is the leader in ad-supported mobile games, while the latter runs a popular mobile social commerce community MeYou in Europe.
Under the agreement between the companies, Mocondi is entering the advertising supported mobile content space. On the other hand, Greystripe is getting an important distribution channel to reach consumers all over Europe and through some of Mocondi’s on-deck partners like Vodafone and 3 Italy.
Finally, the partnership is yet another sign that ad-supported mobile content is a win for both consumers and publishers. The model needs scale and that is exactly what Greystripe has been focused on over the past 12 months. At the moment, over 85% of its total downloads come from 40 partners, not just its own Gamejump portal… Full release follows after the jump.
PRESS RELEASE – Today MoConDi announced a partnership with Greystripe to make over 800 free mobile game available to community members of the MoConDi-run MeYou Community.
By partnering with Greystripe, MeYou users are now able to browse through the catalog and download desired games, recommend them to other users, or share them Web-to-mobile or mobile-to-mobile with one click for free. Friends receive mobile message recommendations that contain a message from users, a download link for the content and a link to install the MeYouTM application.
“Mobile social networks are an ideal place for users to discover and share ad-supported mobile games and we are thrilled to provide MoConDi’s users with our catalog.” said Alvaro Bravo, VP of Business Development at Greystripe. “By implementing our AdWRAP Catalog Platform, they are joining a worldwide movement of shifting from for-pay mobile content to one that is entirely ad-supported.”
Ad-supported content, as offered by Greystripe, has proven to increase user stickiness while providing a new, scalable revenue source. MoConDi will now be able to offer its MeYou users the largest collection of mobile games from top tier publishers such as Vivendi Games Mobile, Hands-On Mobile, Skyzone, Punch Entertainment, and Digital Chocolate. Greystripe’s games, in turn, will benefit from the viral distribution of mobile content through the users of the MeYou social network. The partnership allows Greystripe to extend their products and services into an on-device portal exposing free games to more consumers that traditional off-deck markets.
“We are thrilled to enter into a partnership with Greystripe. They are pioneering ad-supported mobile games and provide the best quality and quantity of entertainment for our audience,” said JT Klepp, CEO of MoConDi. “The initial response from our community is overwhelmingly positive.”