Unilever has created a .mobi site for its cheekily-advertised Pot Noodle snacks!
AKQA Mobile (the Mobile Marketing Agency, who I’ve been a lot about recently) have created the site, which provides some branded entertainment for visitors – such as ringtones and competitions.
The site is partnered with the The Sun newspaper, and Bluepod Bluetooth outposts in Cineworld and Vue Cinemas – all in the UK.
By the way, the site address is: http://www.potnoodle.mobi in your mobile browser…
[Via: Mobile-Ent.biz]