So it seems that it’s not just EA and PNY that are able to come up with a memory ard + content proposition. In fact it seems that mPortico and Dane-Elec have gone one step further…
mPortico, a developer of cutting-edge mobile content distribution solutions, has announced it has formed a strategic partnership agreement with Dane-Elec Memory to produce the first entertainment and media emporium – a shopping and entertainment venue, installed with the simplicity of inserting a mobile memory card into your phone. The cards will be preloaded with the mPortico mobile platform that enables convenient access to media-rich entertainment and direct access to up-to-the-minute mobile content and shopping.
The memory cards in question are microSD, and are preloaded with games, video clips, ringtones, and wallpaper from award winning mobile content studios as well as leading entertainment brands. The emporium provides immediate access to online content through the mPortico application interface as well as a WAP-based interface offering universal access to new content.
Once the microSD card is installed, the handset can access an application that provides a browsing environment for the catalogue of preloaded content, and a means to buy it – all with reduced number of clicks. On first inspection this looks like a very neat solution – we’ll have to see what content and distribution the mem cards get going forwards.