Scanbuy, the folks behing ScanLife mobile 2D barcodes, announced a new “partner in crime” – Samsung. Under the global agreement, the Korean giant will preload the ScanLife mobile 2D barcode application on its camera phones, and will begin selling these in Spain, Italy, and Denmark starting as early as next month. Availability will quickly expand to other major markets, including Mexico and the United States.
ScanLife technology uses camera phones to connect the physical world to the digital world. The application reads EZcodes and other major 2D barcode formats designed to quickly recognize and process information. Marketers and content providers use the ScanLife Code Management Platform to extend brand engagement onto mobile devices, while end users scan EZcodes to get information quickly and easily. The ScanLife solution gives consumers and code publishers both national and international interoperability for the use of 2D codes.
This is a huge deal for Scanbuy as they’ve just scored the second largest phone manufacturer in the world. The company’s (Scanbuy’s) CEO Jonathan Bulkeley said that it’s a “watershed moment for the 2D barcode market.” He went on to add, “Scanbuy is wholly committed to working with all organizations including carriers, manufacturers, and content creators to ensure 2D barcodes reach their full potential in enabling the mobile phase of the digital information age.”